How to promote website
How to promote website
If you are sitting and reading this article, there is a reasonable chance that you are planning to start a business and understand the importance of promoting it on Google. It may be an ECOMMERCE store (an online store), and then it is clear that you need to promote the business on search engines. However, other businesses also need websites and website promotion. Perhaps, 10 years ago, there was a need to explain why, but it seems that today everyone understands the importance of a website and its promotion, especially in light of the fierce competition on Google.
SEO website promotion is a vast and complex field, and there are individuals and companies that professionally engage in it. With the increase in competition and the complexity of promotion processes, it is indeed understandable why there is a need for professional website promotion services. On the other hand, there are also small businesses trying to promote their business on their own. While we insist that this is a professional field and one should work with SEO companies, it is possible that through self-work, you can achieve some results. Perhaps, in certain niches, you may even achieve good results, although niche markets with low competition are disappearing as every business in every industry establishes an online presence today.
However, on the other hand, you may invest and invest and not get results. In such a case, you should turn to website promotion services to handle it more professionally.
If you still decide to try to handle website promotion on your own, we have prepared a list of tips that will help you promote the website. Note that if you search the internet for how to promote websites on your own, you may find various outdated ideas. Therefore, among hundreds of methods used by website promoters, we have tried to select for you some methods for website promotion that stand the test of time and are expected to remain relevant in the foreseeable future.
Good Methods for Website Promotion – DIY Website Promotion
1. Update Existing Content – Search engines want to see that your site is dynamic and offers relevant content. If you have, for example, written an article about recommended restaurants in Jerusalem five years ago, there is a high chance that some of them no longer exist. You can review and update outdated content. While creating content for websites costs money, small updates can be something you can handle on your own and save money (although it might consume time). You can add another paragraph, remove one, or maybe add another mention of a keyword. If we use the example of recommended restaurants in Jerusalem, you can delete restaurants that no longer exist and add new ones in their place.
2. Check Website Speed – There are various tools, even free ones, that can measure your website’s speed and identify specific issues that you need to address to improve the site’s speed. Images, hosting packages, and many other details related to the site’s structure can impact its speed and negatively affect its ranking on search engine results. Google wants to provide quality in searches, meaning fast-performing sites, so a slow site significantly affects your ranking.
3. **Prioritize HTTPS Protocol** – Google encourages the use of HTTPS protocol for secure and quality websites. It is essential for both customers to know that their data is secure and for Google to rank your site higher. This promotes you in search results.
4. Responsive Website – We cannot imagine otherwise today; everyone browses on their mobile devices. Therefore, websites must be responsive to all browsing devices simultaneously. Google declared some years ago that it prefers responsive sites, and this is not going to change.
5. List Your Business on Google Maps – It is crucial to promote your business on Google Maps so that users looking for information can easily find your business details, such as address and phone number. The benefits of Google Maps extend to various applications based on Google Maps services and help you gain visibility, especially in your business activity sector.
6. Analyze Competitors – While business branding should be original, when it comes to Google promotion, you need to keep a close eye on your competitors. Your position in search results is determined by Google based on various considerations, and the SEO actions taken by your competitors also affect the final result. Therefore, it is worth learning which keywords they use and what promotion methods they employ; otherwise, they may gain an advantage you wouldn’t want to give them.
