Why is it important to invest in business promotion on Google
The search engine is the central tool for directing visitors to internet sites. Even though users may already know which site they want to visit, they might search for it using search engines. When we use the term “search engines,” we primarily refer to Google. While there are other search engines, Google dominates with over 90% of searches. Google’s search engine is the most dominant, and most promotion efforts focus on Google. If we were promoting a site in China, we might recommend other search engines, but in the Israeli market, Google is the search engine to focus on.
Without promotion on Google, you can expect minimal or no traffic to your site. Sparse traffic does not serve your business goals, much like having a store in the desert without any accessible roads. If someone does come, it would be entirely by chance. It’s crucial to invest in Google promotion to attract substantial visitor traffic.
It’s worth noting that website promotion on Google is a specialized field, and there are experts who specialize in this area. You are certainly not the only business wanting to promote its site on Google. Everyone wants the top spot, but there is only one top spot, and sometimes thousands of businesses compete for it (depending on the market niche). Therefore, there is significant competition, and there is a need to enlist experts for website promotion. They understand the ranking mechanism and the operation of search engines, knowing the actions needed to improve your results in the search engine.
What you need to know about business promotion on Google:
Every business needs website promotion – given the current business landscape and the significant connection to the internet, it can be said that everyone, without exception, needs to promote their business on Google. Every consumer decision today starts with a Google search. Whether a user is looking for technical information about different types of printers or interested in attractions in Amsterdam, in the end, they will make a purchase or take an action based on their Google search. Regardless of whether you have a small or large business, the internet offers great potential, and it’s crucial to have a presence on Google. If you’re not there, you’re essentially handing customers over to your competitors.
Google promotion yields results – there are different methods for promoting on Google, divided into organic promotion and paid promotion. Regardless of the method you choose, you’ll always achieve results that improve your current situation. Utilizing experts for website promotion can maximize the results from your investments. While there is significant competition for the top spot, no one can guarantee that you’ll reach it. However, after promotion, you can certainly enjoy success, reflected in increased website traffic and, consequently, higher sales.
No contradiction between Google promotion and other promotion methods – digital media promotion often focuses on Google, but it’s not the only way. Social media promotion, for example, depends on the business niche. Some businesses may succeed on Instagram, while others may prefer LinkedIn. However, there is no contradiction between promoting on Google and using other platforms. Sometimes, a combined strategy can be more effective. It’s also worth mentioning that paid promotion through Google includes AdSense ads that can appear on other websites.
Long-term results – when your business invests in Google promotion, the goal is to maximize the results of the current campaign. However, you can also enjoy long-term results even after the campaign ends. For example, if a campaign generates a lot of interest and visitors to your website, Google recognizes this and may improve the ranking of your site, benefiting you in the long run.
Measuring results – one of the most important aspects of advertising is measuring results. It’s essential to measure results to optimize the campaign. Google advertising provides various measurement tools that allow you to evaluate the success of the campaign in real-time.
Complete control – Google website promotion gives you full control over the entire process. Not only can you measure results in real-time, but you can also set and define the advertising budget in advance and stop whenever you want. Google promotion operates on a pay-per-click basis, meaning you only pay when a user clicks on the ad.
Business promotion on Google has many advantages, and it’s something worth investing in. Google promotion can be a catalyst for business growth and a crucial part of customer acquisition. With Google, you can efficiently reach relevant audiences, but it’s important to do it with digital media promotion experts who understand Google’s workings and know how to achieve maximum results.
