Digital Paid Advertising – A Moment as We Begin
As business owners, you undoubtedly understand the importance of advertising and promoting your business, especially online promotion. While there’s no doubt about the need for online business promotion, there may be various opinions on the methods, such as the eternal question of whether to do it through paid digital advertising or find other ways. The goal for everyone is to bring the website to the top of search results, and the truth is there is no one-size-fits-all approach – each method has its advantages and disadvantages. There are arguments for and against paid promotion, as well as arguments for and against organic promotion. As always, there’s not just black and white but mainly shades of gray. Each business has its solution that works for it, sometimes involving a combination of various promotion strategies to maximize results.
When we seek quick results, we might prefer paid advertising, allowing us to appear on the first page of Google immediately without waiting for organic results. It sounds tempting, but before you start, there are several important things to consider – defining the budget, keyword research for the campaign, selecting the target audience, and choosing the company to handle your digital promotion.
Stage 1 – Budget Definition
Investing in digital advertising is unlike any other investment your business makes, requiring you to establish a monthly budget based on your goals. Unlike organic promotion, in paid promotion, it’s easy to see the correlation between investment and results – it’s not something vague in the distant future but real-time measurable outcomes. For example, the campaign manager can provide you with a highly accurate estimate of the number of visitors you can expect on your site or landing page due to a paid campaign. As the campaign progresses, you can learn from it and make very precise predictions about conversion rates in relation to the investment.
Stage 2 – Keyword Research
Keywords are the foundation of paid promotion, and organic promotion also heavily focuses on keywords, but it does so differently, such as through SEO article writing. Investing in keyword research is crucial to finding relevant keywords for your campaign. Despite the significant differences between paid and organic site promotion, the same research holds great value for both promotion methods. Choosing the wrong keywords can result in your ads appearing to an irrelevant audience, wasting your advertising resources. A successful choice of keywords tailored to your target audience will attract willing visitors and increase conversions.
Stage 3 – Target Audience Selection
A Google paid promotion campaign is keyword-based, but luckily, Google provides additional tools to refine audience targeting. For instance, if your service is for Israelis living in the United States, you can limit the campaign to regions within the U.S. Before diving into the technical details and campaign settings on Google’s advertising platform, you need to define the market segment you’re focusing on, aligning your marketing strategy with this segment. Google offers additional tools beyond keyword integration to precisely define the target audience. The combination of additional keywords and a defined audience can achieve excellent results.
Stage 4 – Choosing a Company for Paid Promotion
The three stages mentioned earlier are fundamental in digital promotion, but they don’t necessarily have to be completed before approaching a company specializing in digital promotion. It’s preferable to dedicate your focus to choosing companies that specialize in Google advertising rather than other considerations. In the end, they will conduct keyword research for you and build a campaign tailored to your target audience and budget.
It’s crucial that you entrust this task to a company that knows how to manage a digital promotion campaign. The goal is not just to execute the campaign as a duty but to get the maximum return for every shekel invested in the campaign. To achieve this, you need digital marketing professionals who understand search engine algorithms, know how to conduct keyword research, choose appropriate keywords, measure performance, and optimize throughout the process.
Digital promotion in Google is not just about promoting on Google. Every business has a solution that suits it, depending on its field of activity and target audience. Therefore, paid promotion can also include ads on social networks, such as Facebook ads, and managing a digital campaign can be more complex than it may seem. The difficulty begins with considering which digital means are worth focusing on and the timing for the campaign. Even if you have a relative who is a computer whiz or someone working in a company who thinks they understand, it may not be the smartest step. Advertising budgets are placed in the hands of advertising professionals, and you need to look for companies specializing in Google advertising and promotion on social networks.
If you choose the right media company to handle your campaign and prepare all the necessary preparations, you will quickly see results. Such campaigns can fit both small and large businesses, and they are one of the growth factors for the business. In a short time, you will feel the results, and perhaps you will decide to invest more in digital advertising.
