The Benefits of Organic Promotion

Online promotion is a field for professionals with the relevant expertise. As busy legal professionals, you may not have the time to learn about the subject and handle business promotion. Nevertheless, it’s worth knowing briefly about the main advantages of organic promotion.

Higher number of entries – Anyone involved in digital marketing always conducts research and comparisons to see what brings better results. Research and experience show that organic promotion on Google leads to better results, meaning a higher number of entries. Both paid and organic promotions can get you to the top of search results, but users often distinguish and prefer organic results over paid ones marked with the word “AD.” Organic promotion gives you an advantage.

Long-term budget plan – When your office works with a media company, it’s important to create a long-term budget plan and not manage funds arbitrarily based on the wind’s direction. Website promotion for a business is done through a contract that defines goals (including measurement methods) and monthly payment (it’s an ongoing process). This allows you to stay in control of the digital advertising budget.

Long-term results – One frustrating aspect of paid promotion is that you always need to fuel the campaign, meaning you must invest money in ads to drive traffic to the site continually. As long as you pay Google, your site will appear at the top of search results; once you stop paying, it goes back to its natural position. Organic promotion ensures your site’s natural position remains high in search results, providing long-term results.

Targeting many keywords – Through organic promotion on Google, you can invest in promoting relevant keywords without changing promotion costs. If you want to promote on Google using ads, you have to pay for each keyword. Promoting multiple keywords organically allows you to reach a large audience searching for different queries.

Internet Business Promotion

If you want to promote a law firm, you need to invest in digital marketing. Organic promotion is just one part of the picture; you should also consider paid promotion and social media promotion. Girono Digital Media specializes in digital marketing, business branding, and managing all digital activities for the business. We have the necessary expertise to provide you with a comprehensive solution for all your office needs, including website design, online business promotion, social media promotion, logo design, article writing, content services, and more.

What you need to know about business promotion on Google:

Every business needs website promotion – given the current business landscape and the significant connection to the internet, it can be said that everyone, without exception, needs to promote their business on Google. Every consumer decision today starts with a Google search. Whether a user is looking for technical information about different types of printers or interested in attractions in Amsterdam, in the end, they will make a purchase or take an action based on their Google search. Regardless of whether you have a small or large business, the internet offers great potential, and it’s crucial to have a presence on Google. If you’re not there, you’re essentially handing customers over to your competitors.

Google promotion yields results – there are different methods for promoting on Google, divided into organic promotion and paid promotion. Regardless of the method you choose, you’ll always achieve results that improve your current situation. Utilizing experts for website promotion can maximize the results from your investments. While there is significant competition for the top spot, no one can guarantee that you’ll reach it. However, after promotion, you can certainly enjoy success, reflected in increased website traffic and, consequently, higher sales.

No contradiction between Google promotion and other promotion methods – digital media promotion often focuses on Google, but it’s not the only way. Social media promotion, for example, depends on the business niche. Some businesses may succeed on Instagram, while others may prefer LinkedIn. However, there is no contradiction between promoting on Google and using other platforms. Sometimes, a combined strategy can be more effective. It’s also worth mentioning that paid promotion through Google includes AdSense ads that can appear on other websites.

Long-term results – when your business invests in Google promotion, the goal is to maximize the results of the current campaign. However, you can also enjoy long-term results even after the campaign ends. For example, if a campaign generates a lot of interest and visitors to your website, Google recognizes this and may improve the ranking of your site, benefiting you in the long run.

Measuring results – one of the most important aspects of advertising is measuring results. It’s essential to measure results to optimize the campaign. Google advertising provides various measurement tools that allow you to evaluate the success of the campaign in real-time.

Complete control – Google website promotion gives you full control over the entire process. Not only can you measure results in real-time, but you can also set and define the advertising budget in advance and stop whenever you want. Google promotion operates on a pay-per-click basis, meaning you only pay when a user clicks on the ad.

Business promotion on Google has many advantages, and it’s something worth investing in. Google promotion can be a catalyst for business growth and a crucial part of customer acquisition. With Google, you can efficiently reach relevant audiences, but it’s important to do it with digital media promotion experts who understand Google’s workings and know how to achieve maximum results.

Internet Business Promotion

Define the target audience – For the purpose of promoting the business and the website, you may use various practices of organic and paid promotion. But before that, you need to understand who you are targeting. Who is the ideal customer of the business, who is the target audience, and where can you find them? You need to understand the browsing habits of users, the hours they use the internet, the social networks they engage with, the way they search for information on search engines, and more. Only when you have a clear picture of the audience and where they are located can you truly start promoting the website.

Choose the right platform – There are various platforms and methods for promoting a website. Based on the definition of the target audience and the identification of the places where they are, you can choose the platforms for website promotion. The obvious one is Google promotion (both paid and organic), but there are many other platforms through which you can promote the website and the business in general. For example, you can generate traffic through social media campaigns. The choice of platforms is crucial; not every platform will bring you the same results. What may suit a specific type of website may not necessarily work for others. Each website has its own market.

Don’t put all your eggs in one basket – When talking about internet site promotion, there are many methods, such as organic promotion or paid promotion. Each method has its advantages and disadvantages, and in most cases, you wouldn’t want to put all your eggs in one basket.

Act wisely – In terms of advertising and promotion on the internet, it’s important to think and not make hasty decisions. Sometimes in this media, you need to make quick decisions, but that doesn’t mean making a decision without considering all its implications. Every decision can affect the site’s momentum, branding, and traffic. And of course, every decision has a cost. Internet business promotion needs to be done as part of a clear plan with goals and objectives, and well-considered steps for execution.

Prepare a budget plan – In business management, it’s always important to have a budget. Every step you take has a cost, and you always want to ensure that you get the maximum return for your advertising budget. For every expense, you need to consider alternatives and find ways to maximize the campaign. That’s why it’s recommended to work with advertising agencies and experts in internet promotion; they know how to maximize the results from your budget. Set the advertising budget in advance and consider how you will use it.

Optimize the campaign – Even when the campaign is managed by an experienced team, optimization is always necessary. This means keeping an eye on the performance of the campaign and always examining its results. Sometimes there’s a need for small changes to improve the results.

Website promotion is a job for professionals.

If you are starting a new business or have an existing business, we always recommend leaving the matters of promotion and advertising to professionals and turning to Google promotion companies. Entrepreneurs who start a new business carefully consider every expense and look for ways to save. In principle, this is the right thing to do. But in the case of promotion and advertising, it’s an investment – promoting and marketing the business is the growth lever of the business. Without a willing investment in promotion, all other investments in the business may go to waste, so we recommend allocating a budget for it. You can find countless articles on the internet on marketing and promotion, but no article can replace the knowledge and experience of professionals. Not only do you not have the time to dedicate to learning the subject, but it’s also a very dynamic field, and every article that was relevant at the time of its publication may become irrelevant when new technology enters the market.

Good Methods for Website Promotion – DIY Website Promotion

1. Update Existing Content – Search engines want to see that your site is dynamic and offers relevant content. If you have, for example, written an article about recommended restaurants in Jerusalem five years ago, there is a high chance that some of them no longer exist. You can review and update outdated content. While creating content for websites costs money, small updates can be something you can handle on your own and save money (although it might consume time). You can add another paragraph, remove one, or maybe add another mention of a keyword. If we use the example of recommended restaurants in Jerusalem, you can delete restaurants that no longer exist and add new ones in their place.

2. Check Website Speed – There are various tools, even free ones, that can measure your website’s speed and identify specific issues that you need to address to improve the site’s speed. Images, hosting packages, and many other details related to the site’s structure can impact its speed and negatively affect its ranking on search engine results. Google wants to provide quality in searches, meaning fast-performing sites, so a slow site significantly affects your ranking.

3. **Prioritize HTTPS Protocol** – Google encourages the use of HTTPS protocol for secure and quality websites. It is essential for both customers to know that their data is secure and for Google to rank your site higher. This promotes you in search results.

4. Responsive Website – We cannot imagine otherwise today; everyone browses on their mobile devices. Therefore, websites must be responsive to all browsing devices simultaneously. Google declared some years ago that it prefers responsive sites, and this is not going to change.

5. List Your Business on Google Maps – It is crucial to promote your business on Google Maps so that users looking for information can easily find your business details, such as address and phone number. The benefits of Google Maps extend to various applications based on Google Maps services and help you gain visibility, especially in your business activity sector.

6. Analyze Competitors – While business branding should be original, when it comes to Google promotion, you need to keep a close eye on your competitors. Your position in search results is determined by Google based on various considerations, and the SEO actions taken by your competitors also affect the final result. Therefore, it is worth learning which keywords they use and what promotion methods they employ; otherwise, they may gain an advantage you wouldn’t want to give them.

How Search Engines Work

To understand exactly what organic promotion is, it’s important to briefly address how search engines operate. While it’s a highly complex process, we’ve attempted to simplify it as much as possible.

When a user searches for something on a search engine, they expect to find the result that best meets their needs. The search engine makes every effort to meet these expectations and, for that purpose, examines non-verbal features of the search (such as the user’s geographic location and interface language). Google, for example, does not want to make mistakes, so it employs a system to rank websites. This system is designed to ensure that the user receives quality results. A site that is too slow will be pushed to the end of the search results. This remarkable mechanism allows you to search on Google and almost always find the desired result on the first page of search results.

Most users click on the first result on Google, and if not the first, then the second or third. As you go down the search results, the likelihood of users clicking on your site diminishes. As website owners, you surely understand how detrimental this can be. This is why we need organic promotion, a promotion that helps us raise the site’s ranking and promote it in the top search results.

It’s important to emphasize that organic promotion not only improves the overall quality ranking of the site but also sharpens its relevance to ensure that the site appears in the correct search context.

Examples of Organic Promotion Methods

For website promotion, it’s crucial to improve the site’s speed. Site owners should compress images and check the entire site structure, even the server, to ensure the site loads quickly and does not contain anything that could hinder its performance. Another example could be checking outbound links on the site. If there are links that do not work because they link to a non-existent page or another error, this negatively impacts the site’s ranking. Another practice for organic website promotion could be having content on the site that includes specific keywords. There are various other methods, all aimed at meeting the standards set by Google.

It’s important to understand that organic promotion on Google brings long-term results. It’s not a one-time job, and you always need to maintain standards, especially if your competitors are trying to push you from your position. But compared to paid promotion that stops yielding results as soon as the campaign ends, here you enjoy long-term results. It’s very difficult to reach the top spot on Google, but once you’re there, it’s challenging for others to push you out.

Website Promotion

We all know that every decision is made and even executed through the internet, whether it’s about personal life or business decisions. In other words, a company’s procurement manager can search for equipment suppliers online, just as he might look for a magician for his son’s birthday. The conclusion is clear – if you are not on the internet, you do not exist. Therefore, you need to find a media company that will build a website for you with a winning interface; a site that will allow you to enjoy an online presence, branding, and sales.

But we can’t talk about website building without talking about website promotion. Visitors don’t come out of nowhere; they come from search engines and sometimes also from social networks and other advertisements. Where will your visitors come from? Every business has the appropriate platform for promotion, but if you do nothing and don’t invest in SEO website promotion, visitors won’t come to you.

Promoting the website on Google

Without promoting the website on search engines, visitors won’t come, so you need to adopt a website promotion strategy that can combine organic promotion and paid promotion. As always, we recommend that you do this with a company specializing in digital marketing and website promotion, in order to find the strategy that suits you and execute it in the best possible way. Website promotion is not a hobbyist’s field, like the neighbor’s nephew who read an article on the internet and thinks he knows everything. If you want to know everything about website promotion, you need to work for several good years in the profession.

Organic promotion – If you want to achieve real results on Google, i.e., to reach a good place in the search results and stay there, you have no choice but to invest in organic SEO promotion. To promote the brand, you need to conduct keyword research, embed quality content on the site, improve site speed, and perform full optimization for search engines. This way, you can improve the site’s position in Google search results.

Paid promotion – While organic promotion efforts require prolonged time, you may want to give a boost to website promotion through paid promotion (promotion through ads on Google). You can choose keywords, target the audience you want to focus on, and run a paid promotion campaign where you have full control. A Google paid promotion campaign will allow you to get exposure and clicks even when you are delayed in organic promotion.

Moving towards the goal

As new business owners, you aspire to succeed. You have invested all your energy in the business, it reflects all your dreams, and it is reasonable to assume that you have invested a lot of money in it as well. Personal ambition and a desire to succeed are important, and you will need them. But unfortunately, a brand is not built in one day; while you can establish the physical infrastructure for the business quickly, branding takes time. Not because the company taking care of your branding is lazy, but because embedding marketing messages in the audience’s mind takes time. Due to impatience and a desire to succeed, business owners may oscillate between different strategies, and that’s the sure recipe to get nowhere. So be patient; it may sometimes seem that you are moving towards the goal slowly, but you are progressing consistently and securely.