The role of a digital marketing consultant is crucial in the online world. A digital marketing consultant is an expert in the digital field, possessing knowledge and experience in marketing and advertising. They study and analyze the consumer market, possessing all the necessary knowledge to formulate a marketing strategy and lead branding processes. A digital marketing consultant focuses on all digital marketing activities, ensuring they align with a strategy and work under a well-defined plan.

An internet marketing consultant can prevent situations where you invest money in advertising but do not see results. With their help, you can identify your target audience, choose suitable marketing messages, select the marketing language, and decide on advertising channels to reach your audience. Making informed choices in marketing characteristics will enable you to achieve your goals. However, a marketing consultant continues to monitor and maximize value, conducting optimizations for your campaigns.

Questions like how to phrase advertisements, which colors to choose for the logo, crafting marketing texts for landing pages, designing website interfaces, selecting keywords for Google campaigns, whether to run campaigns on Facebook or YouTube, how to target audiences on social networks, how to strengthen the brand, and how to increase conversions are crucial for business success. Hiring a digital marketing consultant gives you professional and experienced guidance, not just providing answers but also asking the right questions.

Time and Focus Savings

Despite the importance of digital advertising, you cannot dedicate all your time to it. You have other tasks to ensure the organization’s success. Every small action in digital marketing requires you to learn the subject, and instead of doing something in five minutes, you spend hours learning the topic, often without professionalism. This is why businesses invest resources in advertising but do not see results. A digital marketing consultant allows you to save time and focus on other tasks.

The field of digital media advertising is complex, with various platforms and the need for different professionals. A digital marketing consultant allows you to centralize all activities and work with one person or a company handling all aspects. For example, you need design services, website building, article writing services, website building companies, Google Maps promotion, and online business promotion. Managing with many professionals is not efficient; it steals time and money and operates without coordination. Coordination is crucial, as there is a need for a strategy that attacks all marketing channels and should be reflected on every landing page, website, or campaign.

Can You Manage Without a Marketing Consultant?

There is no law forcing you to hire a marketing consultant; you can always do it yourself or through your team. Consider that you will need a lot of time for research, learning, and execution. You will need to employ people who are knowledgeable in graphic design, acquire licenses for graphic programming, understand how Google ranks websites, know how to build websites, create landing pages, manage Facebook campaigns, understand color theory, and design logos. Similarly, you can forego a secretary, lawyer, and accountant and do everything yourself.

Why turn to a digital advertising agency?

One of the key considerations is the establishment of a website. Indeed, this is not a significant investment, and you can find countless freelancers and small companies offering website construction. However, does the website they build for you truly speak the right marketing language? Website construction is part of the business branding strategy, and thus, you need an advertising agency. Only they can see the full picture. Each freelance developer thinks only about the details of the site, but a digital advertising agency considers how the site serves the marketing concept.

Of course, a freelancer can develop a visually appealing and technically sound website for you, but was it built based on identifying the market niche and creating the appropriate marketing language? Probably not. There’s also a significant chance that the website is based on the marketing language of your competitors. A website is often considered the business’s business card or storefront. There’s no room for mistakes, and every detail, from the choice of fonts to logo design and promotion, is crucial.

A digital advertising agency can build a tailored campaign for you. Like everyone else, you want traffic and conversions. But when discussing the marketing channels that will achieve this—ads, marketing messages, and all campaign characteristics—here, you need a personalized campaign. This is precisely the work of an advertising agency. They can conduct research on your audience, market, and goal, and build a campaign that suits them. It’s a complex process with many challenges, such as the need for audience profiling, creating a campaign that appeals to the audience in the right marketing language, and managing the campaign in the media where your audience is.

A digital advertising agency can help improve your conversion rate. You may be running campaigns and getting traffic, but in the end, the conversion rate may be too low, and the cost of acquiring customers too high. There could be various reasons for this—perhaps you’re attracting the wrong traffic, or there’s an issue with your landing page, or maybe the marketing language isn’t resonating with the target audience. An advertising agency knows how to avoid all these problems, allowing you to enjoy warm leads and make the most of your advertising budget.

It’s not an individual but a team. Digital media advertising and business branding are complex matters that require various professionals. In a digital advertising agency, you can find the best minds working together to provide you with the perfect solution. You can find marketing experts, website builders, organic promotion specialists, Facebook campaign experts, content writers, copywriters, and everything else you need to promote your business.

A digital advertising agency knows how to manage social networks. Branding and advertising cannot be discussed without proper management of social networks. Whether we’re talking about creating a business page on Facebook, a Facebook campaign, or any other activity on social networks, it’s essential to remember that social media has its own rules, and you need to know how to handle it correctly to get the most out of it.

To promote your business, you also need to promote it on Google. Website promotion is a complex topic, and part of it is directly related to website construction. An advertising agency that provides website construction services and manages all your digital media activities also needs to offer search engine optimization (SEO) services. This can be a significant component of business success.

Attracting new customers is important, but so is retaining existing ones. Customer loyalty is crucial for business success. It starts with business branding but also requires proper management throughout the way. An advertising agency can help you establish a customer loyalty club and handle all the operations that will allow you to increase customer loyalty.

Girono Digital Media

Planning to start a business? If so, you need an advertising agency from the very beginning. You’re entering a competitive market, and even if you have an innovative idea, you still need to market it to the right audience. We, at Girono Digital Media, take care of entrepreneurs planning new businesses, as well as existing businesses. We have a solution for every business that will allow them to achieve a winning brand. You can find a professional team at our advertising agency that combines hands to provide you with the perfect solution. You can find marketing experts, website builders, organic promotion specialists, Facebook campaign experts, content writers, copywriters, and everything you need to promote your business. Don’t get lost in the competition; let us build your breakthrough.

Focus on the customer:

It’s not uncommon to see business ventures where the owners believed in their success, but in the end, they failed. When analyzing these cases, it becomes apparent that the business’s mistake was a lack of understanding of the customer’s needs. When starting a business, the primary focus is often on the financial benefits it will bring. However, in practice, you need to think about the value and convenience you offer to the customer. Don’t worry too much about your financial gain; if you provide value, the customer will pay for it. In all your dealings, think about the customer. When building a website, consider what the customer wants to see; when designing sales points, think about the convenience for the arriving customer; when designing product packaging, consider the customer who sees it at the point of sale or opens it after purchase; when answering customer calls, show that you care about them, even when they raise seemingly insignificant concerns. The customer-focused approach should be reflected in all aspects of your business operations.

Learn to evaluate yourselves:

Success in business can lead to complacency, and it’s essential to be cautious. Even when things seem to be going well, you don’t know what obstacles lie ahead. Naturally, positive numbers make us feel relaxed, but when sales decline, we start looking for ways to improve. However, there always needs to be a hand on the pulse to see what can be enhanced. This is one of the advantages of external consulting and working with a branding company; they can provide a different perspective that you may not see from your position. And don’t forget that you’re not alone; your employees can be a valuable source of information. They are the ones at the forefront of sales and can provide you with crucial information for improving service and products. But keep in mind that you are accessible to them – can a salesperson really knock on the CEO’s door and offer improvement ideas, or is the CEO too busy meeting with people of self-importance?

Customer retention:

Your marketing efforts are not only about acquiring new customers; it’s crucial to pay attention to customer retention. You want a customer who made a purchase once to return and use your services again. To achieve this, you need to provide value and a positive experience. Still, it’s essential to make active efforts for customer retention, such as through a customer loyalty club that offers benefits or any other means that allow you to build a long-term relationship with the customer.

Internet Business Promotion

Define the target audience – For the purpose of promoting the business and the website, you may use various practices of organic and paid promotion. But before that, you need to understand who you are targeting. Who is the ideal customer of the business, who is the target audience, and where can you find them? You need to understand the browsing habits of users, the hours they use the internet, the social networks they engage with, the way they search for information on search engines, and more. Only when you have a clear picture of the audience and where they are located can you truly start promoting the website.

Choose the right platform – There are various platforms and methods for promoting a website. Based on the definition of the target audience and the identification of the places where they are, you can choose the platforms for website promotion. The obvious one is Google promotion (both paid and organic), but there are many other platforms through which you can promote the website and the business in general. For example, you can generate traffic through social media campaigns. The choice of platforms is crucial; not every platform will bring you the same results. What may suit a specific type of website may not necessarily work for others. Each website has its own market.

Don’t put all your eggs in one basket – When talking about internet site promotion, there are many methods, such as organic promotion or paid promotion. Each method has its advantages and disadvantages, and in most cases, you wouldn’t want to put all your eggs in one basket.

Act wisely – In terms of advertising and promotion on the internet, it’s important to think and not make hasty decisions. Sometimes in this media, you need to make quick decisions, but that doesn’t mean making a decision without considering all its implications. Every decision can affect the site’s momentum, branding, and traffic. And of course, every decision has a cost. Internet business promotion needs to be done as part of a clear plan with goals and objectives, and well-considered steps for execution.

Prepare a budget plan – In business management, it’s always important to have a budget. Every step you take has a cost, and you always want to ensure that you get the maximum return for your advertising budget. For every expense, you need to consider alternatives and find ways to maximize the campaign. That’s why it’s recommended to work with advertising agencies and experts in internet promotion; they know how to maximize the results from your budget. Set the advertising budget in advance and consider how you will use it.

Optimize the campaign – Even when the campaign is managed by an experienced team, optimization is always necessary. This means keeping an eye on the performance of the campaign and always examining its results. Sometimes there’s a need for small changes to improve the results.

Website promotion is a job for professionals.

If you are starting a new business or have an existing business, we always recommend leaving the matters of promotion and advertising to professionals and turning to Google promotion companies. Entrepreneurs who start a new business carefully consider every expense and look for ways to save. In principle, this is the right thing to do. But in the case of promotion and advertising, it’s an investment – promoting and marketing the business is the growth lever of the business. Without a willing investment in promotion, all other investments in the business may go to waste, so we recommend allocating a budget for it. You can find countless articles on the internet on marketing and promotion, but no article can replace the knowledge and experience of professionals. Not only do you not have the time to dedicate to learning the subject, but it’s also a very dynamic field, and every article that was relevant at the time of its publication may become irrelevant when new technology enters the market.

Can Negative Comments Be Removed?

This question is a general one; on the internet, there are various platforms where you can encounter negative reputation, and each platform has its own policy. We cannot guarantee that you will be able to remove negative comments, but you can try reaching out to the platform, and they might respond positively. Sometimes, you just need to give it time; negative comments may become irrelevant over time. If a user comes across a negative comment complaining about your service from five years ago, and there have been no further complaints since, it is less likely to impact them significantly.

Let the Light Overcome the Darkness

Before discussing steps you can take, it’s important to note that the general approach is to fill the web with current and authentic positive content that ultimately creates a more balanced image and overshadows negative reviews. Here are some promotion recommendations that can help your business:

1. Encourage Customers to Leave Reviews: Encourage your customers to leave positive reviews, whether on your website or on other platforms like social networks. Various carefully crafted methods, such as selectively chosen prompts, can prompt users to leave positive comments.

2. Increase Presence on Social Networks: Social networks always provide up-to-date information. Opening Facebook pages or accounts on other social networks can make it easier for you to interact with users, enjoy positive feedback, and possibly neutralize negative ones. Social networks also allow for direct and convenient customer-business communication, minimizing the chance of negative public comments.

3. Create Content Addressing Issues: For example, you can create videos for YouTube. The aim is not to respond directly to a disappointed customer but to neutralize their complaint. If a customer complains that a product broke after a month, you can create a video on the correct usage, showcasing instances of improper use leading to product damage.

4. Professional Reputation Management: Online reputation management is not something to be taken lightly. Positive reputation strengthens branding and business promotion, while negative reputation may overshadow all branding efforts. Don’t wait for negative comments; work proactively with a media management company specializing in online reputation management. This service can maintain a positive reputation and provide you with a shield against negative comments.

If you want to learn more about professional online reputation management in the internet age and personalized solutions, you’re welcome to contact [Company Name], a digital media company, for assistance and guidance.

The Secret to Quality Branding

Entrepreneurs turning to branding services often expect a quick solution for logo design, seemingly viewing it as the symbol of branding and longing to see the design. However, the logo is just one expression of branding, and the essence of business branding is creating a connection between the business and the target audience (or between the product and the target audience). To achieve this, one must start with market research to understand the target audience, a service usually provided only by large companies offering genuine branding services. It’s important to analyze the industry, consumers, and the business to build a strategy. Branding experts may even identify new market niches during the research that the business owner may not have considered. Additionally, a comparative study should be conducted to identify the business’s advantages over competitors, as well as the weaknesses of competitors, to develop a competitive business positioning strategy that emphasizes the business’s strengths.

Someone sitting at a computer creating a cheap logo for you and calling it branding doesn’t conduct any research and lacks the knowledge and tools to do so. True branding requires significant resources and comes at a cost, but it’s a long-term investment that will prove worthwhile. Only in-depth research will identify the touchpoints between the business and customers, enabling the construction of a branding plan that touches the right places and allows the business to connect with customers and generate sales.

No Branding, No Customers

Customers are at the heart of your activity, or at least they should be if you want to succeed. Professional branding is the process that brings in willing customers. Without branding, you have no control over the beliefs and perceptions customers have about your business or product. Professional branding identifies the audience and its needs, emphasizing the characteristics of your business or product tailored to them. This way, you gain control over the value the customer sees in your product, and the customer is willing to pay for that value. Investment in branding is a long-term investment that pays off. However, when doing branding for a business, it’s important to do it right and choose a company that can provide you with all the services related to branding and business marketing, from creative work to website promotion. Without comprehensive professional services, you’ll find yourself investing unnecessary resources without achieving optimal results.

Good Methods for Website Promotion – DIY Website Promotion

1. Update Existing Content – Search engines want to see that your site is dynamic and offers relevant content. If you have, for example, written an article about recommended restaurants in Jerusalem five years ago, there is a high chance that some of them no longer exist. You can review and update outdated content. While creating content for websites costs money, small updates can be something you can handle on your own and save money (although it might consume time). You can add another paragraph, remove one, or maybe add another mention of a keyword. If we use the example of recommended restaurants in Jerusalem, you can delete restaurants that no longer exist and add new ones in their place.

2. Check Website Speed – There are various tools, even free ones, that can measure your website’s speed and identify specific issues that you need to address to improve the site’s speed. Images, hosting packages, and many other details related to the site’s structure can impact its speed and negatively affect its ranking on search engine results. Google wants to provide quality in searches, meaning fast-performing sites, so a slow site significantly affects your ranking.

3. **Prioritize HTTPS Protocol** – Google encourages the use of HTTPS protocol for secure and quality websites. It is essential for both customers to know that their data is secure and for Google to rank your site higher. This promotes you in search results.

4. Responsive Website – We cannot imagine otherwise today; everyone browses on their mobile devices. Therefore, websites must be responsive to all browsing devices simultaneously. Google declared some years ago that it prefers responsive sites, and this is not going to change.

5. List Your Business on Google Maps – It is crucial to promote your business on Google Maps so that users looking for information can easily find your business details, such as address and phone number. The benefits of Google Maps extend to various applications based on Google Maps services and help you gain visibility, especially in your business activity sector.

6. Analyze Competitors – While business branding should be original, when it comes to Google promotion, you need to keep a close eye on your competitors. Your position in search results is determined by Google based on various considerations, and the SEO actions taken by your competitors also affect the final result. Therefore, it is worth learning which keywords they use and what promotion methods they employ; otherwise, they may gain an advantage you wouldn’t want to give them.

The four critical mistakes in digital branding

Branding is not a lifeline – I can talk until tomorrow about the importance of business branding, and I sign every word when I claim that branding is a necessary thing for the success of the business. But there are other things you need to do for the business to be successful, and if you haven’t done them, branding can’t save the business. Think about the branding for the business like the finishes of the building; If you’ve invested in a building and it has strong foundations, branding is the building’s grand finale. But if the foundations of the building are weak and loose, no branding process will help – soon the cracks will begin to appear and the building will collapse. But if you invested in the building and it has strong and stable foundations, but you did not invest in its branding; No one will be interested in it, so branding for businesses is extremely important. Invest in the essence of the business that is behind the brand, make sure that you have all the necessary infrastructure to stand behind the brand and the marketing messages you want to convey.

Let others take care of the branding – your business is your baby and therefore you always want to be in control. But are you in real control or do you just think you know better than everyone else? Business branding processes are a job that should be given to professionals, an advertising company, a digital media company and not something you want to do yourself. Obviously, your opinion is important, but give room for the knowledge and experience of those who dedicate their careers to branding and marketing. Instead of getting too involved in the process and trying to dictate everything as you see fit, take advantage of your involvement to learn and acquire tools that will help you further down the road. If you have chosen a company with proven experience, you can trust their experience with peace of mind, they will do everything for you to succeed; Your success is their success. Branding is done with strategic thinking, in cases where there is a business owner who intervenes and insists on changing every little detail, an uneven result is obtained and in the end the business owner is not satisfied with the final result. Beyond the professional considerations, you must also be practical; It is better that you devote your energies to managing and developing the business and not to doing work that you paid someone else to do.

Be original – following on from the previous section, we would like to emphasize another point. In many cases business owners look at the competitors, which in itself is desirable and recommended, but as a result they look to copy ideas and accordingly they also interfere in the work of the branding experts. You can get inspiration from the competitors but there is no sense in copying. An advertising company builds branding for you in order to highlight your advantages and differentiate you from the competition. How will copying from competitors help achieve this goal?

Be consistent in branding – sometimes branding is changed, but branding is not something that is changed according to the direction of the wind in the morning. Branding is determined according to the general trend of the wind and according to the destination you want to reach. Branding also requires time for the audience to assimilate the marketing messages. If you change the branding every moment, you will create confusion, invest unnecessary resources and not reach any goal. If your business is faltering, it does not mean that you should rush to change the branding, there may be other problems and steps that you will need to take before you change the branding of the business.

believe in the product

And finally, you might want to treat this as another mistake, or a comment that hovers over everything – beware of advertising and marketing people who don’t believe in your product. It doesn’t matter if it’s branding for a startup or branding for a Shopify store, when you’re looking for a digital media company you have to make sure that the team standing in front of you really believes in the product or believes in your advertising budget and nothing else. We trust that you have the skill to feel it between the words that are spoken in the meeting. If the advertising people don’t believe in your product and don’t connect with it, no matter how much experience they have in the field, there is great doubt if they are the right people to do the job – it’s like a relationship with a spouse who is not interested in a relationship but is interested in money. You need an advertising company that speaks to you in the same language and that guides you in the same way. When the advertising people believe in the product, understand the need for it and see its uniqueness, they may show great creativity in finding ways to brand and market it.

Digital Marketing Tools from a Historical Perspective

Advertising is not a new concept; it has always existed, only the way advertising is done has undergone many changes. For example, one of the well-known advertising platforms is newspapers; these could be daily newspapers, weekend supplements, and common ones. These platforms have significant exposure, making them suitable for advertising. For example, among newspaper readers, you can find a young couple from Tel Aviv, a widow from Dimona, and a kibbutz soldier in regular service. Hundreds of thousands, or perhaps millions, are exposed to newspapers in Israel every day, including advertising.

In those days, print media was also considered effective in terms of targeting; different magazines provided access to niche audiences and were common for geographic filtering.

However, print media is limited in terms of message delivery capabilities. When technologies like cinema and later home television arrived, they immediately attracted attention and became advertising platforms. Similar to print media, they also provided us with significant exposure, but with an additional value – the ability to convey messages through video. This form of advertising proved to be more efficient, and over time, we also learned to achieve better audience targeting based on television programming and broadcast hours.

Of course, these are not the only marketing channels. There is also the use of advertising billboards and street signs displayed at points of sale or in public places, as is still done in major transportation routes and football stadiums, for example.

Every advertising tool allows us to reach different audiences and convey messages in different ways. No tool is inherently good or bad; each tool has its unique capabilities, and advertisers may make use of all of them.

Then Came Digital Advertising

Entering the digital age has changed the advertising landscape end-to-end and continues to do so as the field develops rapidly, with new technologies emerging every day. Digital advertising, as we know it now, includes numerous platforms that can be used for advertising – websites, forums, social networks, instant messaging apps, landing pages, navigation apps, and various types of applications. But digital advertising is not just another marketing channel; it has special tools that provide advertisers with advantages that were considered unimaginable just a few years ago.

Digital advertising allows us more than anything to target our audience precisely, unlike any other tool. Existing technologies collect data about their users, selling their preferences, consumer behavior, interests, geographical location, family status, and countless other characteristics that allow us to perform very precise filtering and thus generate warm leads.

It is important to know our customers and approach them with the right marketing messages, and digital allows us to do so efficiently and uniquely. For example, if we offer a personal fitness trainer service designed for single parents with a career and high income, we can create campaigns that precisely identify this audience. If we want to promote it in a specific geographic area, we can use Google Maps… All that remains is to choose the media company that can build a campaign targeting them with the marketing messages.

And We Learned Over the Years…

Digital advertising does not only reflect technological changes but also everything we have learned over the years about consumer behavior and decision-making. It can be said that digital advertising was even part of our learning process, as it allowed us to collect information efficiently. Digital advertising reflects in the best possible way our understanding of consumer motivations and the ability to influence their decision-making. The digital scene offers marketing options that no business can afford to ignore. You just need to know who to entrust with them; the complexity of digital advertising goes beyond imagination. Not everyone is even aware of the variety of options available in digital media.

Website Promotion

We all know that every decision is made and even executed through the internet, whether it’s about personal life or business decisions. In other words, a company’s procurement manager can search for equipment suppliers online, just as he might look for a magician for his son’s birthday. The conclusion is clear – if you are not on the internet, you do not exist. Therefore, you need to find a media company that will build a website for you with a winning interface; a site that will allow you to enjoy an online presence, branding, and sales.

But we can’t talk about website building without talking about website promotion. Visitors don’t come out of nowhere; they come from search engines and sometimes also from social networks and other advertisements. Where will your visitors come from? Every business has the appropriate platform for promotion, but if you do nothing and don’t invest in SEO website promotion, visitors won’t come to you.

Promoting the website on Google

Without promoting the website on search engines, visitors won’t come, so you need to adopt a website promotion strategy that can combine organic promotion and paid promotion. As always, we recommend that you do this with a company specializing in digital marketing and website promotion, in order to find the strategy that suits you and execute it in the best possible way. Website promotion is not a hobbyist’s field, like the neighbor’s nephew who read an article on the internet and thinks he knows everything. If you want to know everything about website promotion, you need to work for several good years in the profession.

Organic promotion – If you want to achieve real results on Google, i.e., to reach a good place in the search results and stay there, you have no choice but to invest in organic SEO promotion. To promote the brand, you need to conduct keyword research, embed quality content on the site, improve site speed, and perform full optimization for search engines. This way, you can improve the site’s position in Google search results.

Paid promotion – While organic promotion efforts require prolonged time, you may want to give a boost to website promotion through paid promotion (promotion through ads on Google). You can choose keywords, target the audience you want to focus on, and run a paid promotion campaign where you have full control. A Google paid promotion campaign will allow you to get exposure and clicks even when you are delayed in organic promotion.

Moving towards the goal

As new business owners, you aspire to succeed. You have invested all your energy in the business, it reflects all your dreams, and it is reasonable to assume that you have invested a lot of money in it as well. Personal ambition and a desire to succeed are important, and you will need them. But unfortunately, a brand is not built in one day; while you can establish the physical infrastructure for the business quickly, branding takes time. Not because the company taking care of your branding is lazy, but because embedding marketing messages in the audience’s mind takes time. Due to impatience and a desire to succeed, business owners may oscillate between different strategies, and that’s the sure recipe to get nowhere. So be patient; it may sometimes seem that you are moving towards the goal slowly, but you are progressing consistently and securely.