What should be known about organic promotion
We often hear the term “organic promotion,” but we thought it would be helpful to take a moment and provide a detailed explanation of what organic promotion is and who it is suitable for. At this point, you probably already understand that you need to promote your website on search engines. Search engines, especially Google, are the primary source of traffic to your site, so you’ll want to appear prominently in search results. To achieve this, you need organic promotion for your site.
There are various techniques for promoting websites, some of which involve paid advertising. Anything done through paid advertising is considered paid promotion, and everything else is organic promotion. Don’t misunderstand; organic promotion is not something cheap intended for those looking to save money. Organic promotion can be expensive and is typically carried out by professionals. While they may not advertise on Google, they may embed content and links on other websites, which ultimately involves expenses.
Let’s explain a bit about how search engines work and provide examples of the methods we use for organic promotion, and then everything will be clearer. But before that, let’s answer the question: who needs organic promotion?
Who Benefits from Organic Website Promotion
In principle, every website needs organic promotion. I can only think of one case where organic promotion is unnecessary, and that is the case of a temporary website. Organic promotion on Google takes time; sometimes you get very fast results (depending on the capabilities of the site promoter and the level of competition), but generally, it takes several months. There are websites not intended to last in the long run, such as a website promoting a real estate project that will close as soon as all the apartments are sold or a website promoting and selling tickets for a one-time event like a sports event or festival. For such cases, there is no logic in organic promotion, and they may prefer to invest their energy in paid promotion.
On the other hand, most websites, such as a dentist’s website, a cosmetics store, or an online store, which plan to operate in the long term, require organic promotion. It’s worth noting at this point that there is no contradiction between organic and paid promotion; in many cases, both are used simultaneously.
How Search Engines Work
To understand exactly what organic promotion is, it’s important to briefly address how search engines operate. While it’s a highly complex process, we’ve attempted to simplify it as much as possible.
When a user searches for something on a search engine, they expect to find the result that best meets their needs. The search engine makes every effort to meet these expectations and, for that purpose, examines non-verbal features of the search (such as the user’s geographic location and interface language). Google, for example, does not want to make mistakes, so it employs a system to rank websites. This system is designed to ensure that the user receives quality results. A site that is too slow will be pushed to the end of the search results. This remarkable mechanism allows you to search on Google and almost always find the desired result on the first page of search results.
Most users click on the first result on Google, and if not the first, then the second or third. As you go down the search results, the likelihood of users clicking on your site diminishes. As website owners, you surely understand how detrimental this can be. This is why we need organic promotion, a promotion that helps us raise the site’s ranking and promote it in the top search results.
It’s important to emphasize that organic promotion not only improves the overall quality ranking of the site but also sharpens its relevance to ensure that the site appears in the correct search context.
Examples of Organic Promotion Methods
For website promotion, it’s crucial to improve the site’s speed. Site owners should compress images and check the entire site structure, even the server, to ensure the site loads quickly and does not contain anything that could hinder its performance. Another example could be checking outbound links on the site. If there are links that do not work because they link to a non-existent page or another error, this negatively impacts the site’s ranking. Another practice for organic website promotion could be having content on the site that includes specific keywords. There are various other methods, all aimed at meeting the standards set by Google.
It’s important to understand that organic promotion on Google brings long-term results. It’s not a one-time job, and you always need to maintain standards, especially if your competitors are trying to push you from your position. But compared to paid promotion that stops yielding results as soon as the campaign ends, here you enjoy long-term results. It’s very difficult to reach the top spot on Google, but once you’re there, it’s challenging for others to push you out.
