The path to the first place begins with organic promotion
We really love the internet, not just because of our work as a digital advertising agency, but also as individuals who use the internet in our daily lives. There are many reasons why we love using the internet, and they are related to the numerous benefits we can derive from it. We can find any type of information and product; just run a search on Google and immediately find what we’re looking for. If we want to go on a trip to South America, we can use the internet to know which places are worth visiting, check the weather forecast, and even purchase flight tickets and trekking equipment online.
The internet contains infinite amounts of information that continue to grow as you read these lines, but thanks to Google, we don’t need to struggle to find the information. Google has a sophisticated mechanism that uses our search query and various other considerations to present us with organized results. The most relevant result is usually found in the first place or at least on the first page.
Who really looks at the fourth result or the second page on Google? According to the statistics provided by Google, it seems like almost no one. Google organizes information so efficiently that the vast majority of users find what they’re looking for in the first result or the top three results. What comes afterward is of little interest. From a business owner’s perspective, it’s clear that we want our website to appear in the first place, just as we search on Google and don’t care about the tenth result. So, as business owners, we need to invest in website promotion on Google to reach the top spot.
What is SEO? SEO (Search Engine Optimization) is the various practices used to promote a website on Google. Investing in organic promotion is the only way to reach the first place. Paid promotion can make Google display our ad prominently in the search results, but its benefits are not identical to organic promotion. Paid promotion appears with the AD label, causing many users to skip it. Even when it succeeds, we have to pay for each click. And when we stop the advertising campaign, we disappear from the top results. So, there is no substitute for organic promotion.
Organic promotion on Google is based on optimization processes that tailor the site to the requirements of the search engine. Improving the quality of the site to achieve a higher ranking involves various actions that emphasize the relevance and authority of the site. It’s not a one-time action; it’s a collection of many actions that take time to produce results. Organic promotion operates according to Google’s principles, which outline an algorithm that grades and ranks search results. Google has never disclosed its commercial secrets, and there are good reasons for that. However, sometimes Google provides information about its policies. It’s also important to note that Google’s algorithm changes based on technological changes affecting the market as a whole. A significant part of the successful work of website promoters is based on research and monitoring, and the experience of the promoter is undoubtedly important.
Important Points for Success in Organic Promotion
While the field is constantly changing, there are things that remain stable and it’s crucial to implement them for success in organic promotion.
Proper keyword integration – SEO promotion tends to use keywords a lot, which is necessary for both organic and paid promotion. Keywords are essentially the search terms that users look for on Google. You need to conduct research to discover popular and relevant keywords. When users search for these keywords, Google will display websites where the keywords appear, along with other considerations that affect the order of results on the page.
Quality content – Google’s robots scan your site automatically to rank and categorize it. Google uses various methods to understand what your site is about, and content is a crucial part of that. Through content and keyword embedding, you can highlight the niche you’re in, and Google uses various methods to evaluate the quality of the content. For example, Google checks the authenticity of the content, and if the content is copied from other sites, it may harm your ranking. Quality and updated content can contribute positively to your promotion. Remember that content is not intended only for Google’s robot but also for users who will read it.
Perfect user interface – Keywords and quality content are one aspect of organic site promotion, but Google looks at different metrics with the goal of providing users with quality rather than disappointing results. To meet expectations, you must ensure that your site has a perfect user interface, without glitches, that can provide users with the ideal experience without errors and at high speed. This is a central consideration for Google, and even if you don’t invest much in site promotion, it’s the foundation without which you won’t achieve good results.
If you want to reach the first place, you need an SEO company that will take care of all aspects of promotion – building a website, promoting it on social networks, promoting the business through paid advertising on Google, organic promotion, and everything related to web design and website construction.
