Successful branding – putting it into practice.

As experienced business foxes, you understand the power of branding. It’s clear to you that branding is the way to gain an advantage in the competitive market, create a loyal customer base, and communicate precise messages to your target audience. When you have the right branding, consumers buy and pay with their hard-earned money. If you’re launching a new business, it’s important to invest in its branding from the very beginning. In fact, sometimes it’s easier to brand a new business than to try to change perceptions of an existing one. From the moment you enter the market, it’s crucial to establish yourself as a branded business with the right branding messages. This is the most rewarding investment that will allow you to create the right initial impression and gain a competitive advantage.

We can talk about the importance of branding all day, but in practice, how do you actually do it? What steps need to be taken to build a successful brand?

Pause and Think

You probably envision your branded business with the logo proudly displayed on every product or at the point of sale, but hold on for a moment. Branding doesn’t start with designing the logo – it begins with observation, thought, and analysis. When you want to brand a business, you need to understand the essence of the business – what product it offers to the market, what value the service or product generates, and most importantly, who are the customers you want to target. The process of observation and analysis also requires a look towards competitors. Only after understanding the business and the industry it operates in can we build a strategy. What comes afterwards, such as designing the logo, is intended to help us achieve strategic goals.

Business Branding through Logo Design

You wanted a logo, you got a logo. But it’s important to understand that it’s much more than just a nice-looking text and a clever illustration. A logo needs to express the brand’s identity and convey branding messages subconsciously. Every color, font, and detail of the logo is designed to serve the business branding. It’s crucial to emphasize this point because many people use cheap logo design services and even apps that allow you to design on your own. But does the result have uniqueness? Does it match the brand’s marketing language, or is it just a fancy design that appeals to you? There is a lot of thought behind logo design, much more than graphic design.

There are designers who specialize in business logo design. They know how to visually express the logo, with elements identified with the business activity, and convey the branding messages they want to convey. The logo is part of brand construction and is expected to serve you for many years; it’s not something you change every day, so it’s important to invest and do it right.

Slogan

The slogan is a characteristic advertising motto that accompanies the business and usually appears alongside the logo. It’s not just a point advertising campaign slogan but a motto that summarizes the nature of the business or the core value that drives the business. This is the message we want consumers to grasp, and it’s a very important tool in business branding. When you have the right slogan, you use it everywhere possible to strengthen the brand’s reputation. The slogan can appear on the business’s website, on product packaging, advertising, and even on company vehicles.

Branding Statements

While the slogan is the main branding sentence, there are additional branding statements that we want to use in the branding process. These are sentences that can appear on the website or any promotional material and communication messages. These should be sentences that help differentiate the business from others and ultimately influence consumer decisions. To connect these sentences, you need to think about the reputation you want to build. For example, “The most professional in business branding.”