Promotion in Google
To build an image and recruit new customers, you need regular traffic from users. Search engines, led by Google, are the channel through which most users reach the site. Every website aims to reach the top search results, and this is precisely the essence of website promotion. There are many things that can and should be done to promote the site and bring it to an attractive place in the search results, ensuring traffic.
Website promotion is a complex process with many aspects. It can be divided into two practices: paid promotion and organic promotion. Both tactics are different in nature; the first is for quick and temporary results, the second for consistent long-term results.
PPC - Paid Promotion
No one doubts the importance of websites today. We’ve all heard countless times about the potential of the internet and access to a vast global audience that no business would want to miss. These are not just slogans, but in practice, the internet is not impressed by another new site that opens. And the site certainly does not get a place of honor in the search results, meaning your traffic is very low to even lower. This is precisely why you need website promotion, the practice that will cause search engines to direct traffic to you. Paid promotion is one of the ways to do this.
Paid promotion is one of the accepted practices for promoting websites and marketing in digital media. The word paid promotion is usually heard in one breath with the term PPC, which means pay-per-click. PPC is the leading model in paid promotion, meaning you pay for an ad only when the customer clicks on the link, unlike paying for exposure.
Every business today operates with paid promotion, whether it’s on Google or other platforms or a combination of other platforms. Paid promotion answers the weak point of organic promotion – the extended time required to achieve results in organic promotion. The main advantage of paid promotion is the ability to bring traffic to your site immediately. Whether it’s a landing page, an online store, or any other website, you can achieve traffic through paid promotion. Another
advantage of paid promotion is the ability to accurately measure campaign results and ensure you get the best results from your advertising budget.
Many think that the real challenge is organic promotion and assume that paid promotion is easy and simple, but both are challenging. Paid
promotion is based on advertising, meaning you pay to get exposure. Therefore, it seems to be the simplest thing, but in practice, paid promotion requires a lot of knowledge and understanding. Each platform has its working methods, and you need to understand them and know how to operate. Our goal at Jirono Media is to perform paid promotion for you while maximizing the results of the advertising budget. Paid promotion is a field intended for professionals specializing in digital media.
promotion is based on advertising, meaning you pay to get exposure. Therefore, it seems to be the simplest thing, but in practice, paid promotion requires a lot of knowledge and understanding. Each platform has its working methods, and you need to understand them and know how to operate. Our goal at Jirono Media is to perform paid promotion for you while maximizing the results of the advertising budget. Paid promotion is a field intended for professionals specializing in digital media.
To bring you the best results, we work
through a multi-stage process that includes:
- Analysis of the business/product and identification of the relevant customer market.
- Customer profiling and selection of marketing channels and platforms where the target customer is located.
- Campaign characterization according to goals, keywords, and all campaign attributes.
- Managing a paid promotion campaign in digital media.
- Analyzing results and performing optimization and fine-tuning for promotion.
Who Needs Paid Promotion?
Have you set up a business, and its success depends on user traffic to the site? If so, you need paid promotion. Without paid promotion, you face a long process of organic promotion, which can take many months before you see results. As important as organic promotion may be, you need immediate results. Your business needs customers and cannot wait. Paid promotion is the only tool that can bring you those results, all assuming it is done correctly by the appropriate professionals with experience in digital media promotion. Despite the importance of organic promotion, there may also be sites that do not find it useful and choose only paid promotion. For example, if it is a landing page for marketing a new real estate project limited in time, there is no need to invest in organic promotion. By the time you achieve organic results, all housing units will have been sold. The conclusion is that every site needs a custom solution.
SEO - Organic Promotion
If your website wants to survive and achieve presence, if you want to establish a successful business, you must invest in organic promotion – a process that includes many actions designed to establish the site’s authority, its ranking in the eyes of the search engine, and its relevance to specific search words and attributes. When done correctly
and consistently, it promotes you towards the top search results and streams traffic to your site. Unlike paid promotion, organic promotion is not based on advertising but on countless actions that include improvements to the site itself and actions performed outside the site, ultimately intended to strengthen the site and promote it in search engines.
The basis for organic promotion is a good understanding of the criteria by which Google ranks sites and prioritizes the search results page.
Site promoters take all actions to adapt the site to the search engine’s working methods, thereby improving its status and location. The theory may be simple, but in practice, it is complex, and there are several reasons for this.
The first reason that complicates things is that Google does not reveal to us the working methods of the search engine, in an attempt to prevent manipulations on the algorithm. But on the other hand, we are not going in the dark. Site promoters research and learn the subject and know what to do and how to achieve results.
The second reason for the difficulty is that site promotion requires different specializations. For example, on the one hand, there is technical engagement in the site’s features, to ensure a fast site without bugs that harm its promotion. But on the other hand, there is a need for other skills, such as writing articles and creating content that matches.
