Online Store – Why do you need remarketing?

Let’s say you operate an ECOMMERCE store, meaning an online store. You can see in analytics that there are many visitors to the site, but of course, only some of them leave their details and make purchases. But what about the rest? They browse your site, look at products, but in the end, they don’t buy anything. Maybe the product didn’t appeal to them and didn’t meet their expectations, so they left the site. But there could be other reasons – perhaps they are still undecided, maybe something caught their attention, maybe they didn’t have time, or maybe they even entered an area with no cellular reception… In the end, they visited the site and left quietly. If only you had another chance to reach out to them, there’s a reasonable chance they would make a purchase – probably higher than any other campaign you could do on Google or social networks. So from today, you have a tool that allows you to do that – that’s the essence of remarketing.

Remarketing is done by embedding software code on your site that leaves the necessary traces in the browser to mark the visitor. When you run a remarketing campaign on social networks, they can identify those traces and display remarketing ads to the visitor accordingly. Not only does common sense lead us to the conclusion that there is a high chance the visitor will return to the site and make a purchase, but statistics also show that a recurring marketing campaign has high success rates.

Of course, remarketing cannot work miracles; you need to have the right marketing infrastructure. You need an ECOMMERCE store that works well and invests in its branding. If technical issues are the reason for abandonment, a remarketing campaign won’t help. Imagine a situation where abandonment occurs due to a technical glitch at the payment moment… disaster! Planning effective ads is also essential. Remarketing ads can be different from regular ads, and sometimes there is a need for that.

Building Websites with Remarketing

To enjoy remarketing capabilities, you need to embed special code during the site’s construction. Don’t worry; if you have an existing site, there is no need to rebuild it. It can always be embedded quickly, and those who work on maintaining websites know how to do it. Remarketing campaigns can be done on Google and its products, as well as on Facebook and its products; each has its unique code (Google Tag or Facebook Pixel).

The code installation does not affect the site’s design. Visitors cannot see a change in the site’s appearance or its activity; the code simply operates transparently. When the code is installed on your site, each visitor gets a personalized remarketing campaign that may even match the specific products they showed interest in.

Getting the Most Out of Remarketing

Remarketing is an excellent marketing tool, but it needs to be in the right hands. Even a Boeing 747 is an excellent transportation tool, but what will a taxi driver do with it? To reap the benefits of a recurring marketing campaign, you need media and advertising professionals who can also control the technical aspect and implement it through a proper marketing strategy. One example of using remarketing is on major e-commerce sites. Just go to one of the Chinese e-commerce sites and then to your Facebook account, and you’ll immediately understand what I’m talking about. But a recurring marketing campaign is not only for digital store products; there are many ways to use it, and promoting marketing content through remarketing is also accepted.

In conclusion, every business has the right remarketing campaign for it, and what suits an online store is not necessarily what suits a construction monitoring company. It’s important to work with an experienced media company that provides a personalized solution and a winning campaign. Remarketing is one tool, but don’t forget it’s not the only one. A marketing campaign uses various tools simultaneously.