Marketing and digital advertising
The digital media is perfectly tailored to meet marketing needs. If one knows how to properly utilize the tools available in the digital world, it’s possible to create excellent and precisely targeted campaigns. The main advantages of digital marketing and advertising relate to the ability to reach large markets without geographical limitations and through highly accurate targeting. The ability to segment the audience and tailor marketing campaigns and content for them is undoubtedly one of the greatest strengths of digital media. Using marketing on platforms like Facebook, Instagram, or other social networks can yield significant benefits. However, to succeed in digital marketing and promotion, one must think strategically – every advertising campaign must target the right audience, speak to them in the right marketing language, and meet them at the right time and place. Behind all this, there’s a whole theory.
Marketing on Facebook
Facebook is known as a social and cultural phenomenon, but it’s also a powerful marketing tool, provided one knows how to use it correctly and maximize its benefits. Many businesses invest in Facebook marketing, whether they are small service providers or large corporations. Everyone does it according to their needs, business nature, and of course, budget. But the beauty is that anyone who knows how to operate correctly can benefit from Facebook marketing. There are many reasons why you’d want to invest in this marketing channel, and I’m not just talking about the scale of the phenomenon (number of users and activity volume), but a world of possibilities. For instance, the benefits of promoting on Facebook include access to an international market, improved Google search results, remarketing capabilities, potential for virality, customer communication management, low marketing costs, exceptional segmentation capabilities based on countless characteristics, and more. The implication is that any business, of any industry and size, can benefit from digital advertising on Facebook.
Marketing on Instagram
Instagram is known as the network for sharing photos, but it has long been more than just photos. However, what hasn’t changed is that Instagram is based on visual media. We all know the saying “a picture is worth a thousand words,” and this is also characteristic of all social networks. Instagram has built an entire business model from this and has become one of the most successful social networks in the world. From a numerical perspective, Instagram is the third-largest social network in terms of user numbers. But remember, it’s not about quantity but quality. The Instagram audience has unique characteristics, usually a younger audience that is very open to innovation. Engagement on Instagram is also considered higher compared to other social networks. Businesses in certain sectors may find their audience there and achieve great success.
