Key principles for advertising on Facebook
Facebook offers two important elements that make it a media channel no advertiser would want to ignore. The first is an immense number of users, and the second is highly sophisticated tools to target the audience. At first glance, Facebook seems like a paradise for advertisers. However, in reality, I meet many people who tell me they don’t believe in Facebook – “We tried, and it just didn’t work.” As someone experienced in the field, I immediately ask if they tried any other social media platform, and they say, “We did it ourselves; we invested the money we saved on advertising agencies in the campaign.” This is usually the moment when I remain silent and understand everything…
Facebook is a platform that provides entertainment and social interactions for users. It has admirers and opponents, but with the facts, one cannot argue – it is a tool with very powerful targeting capabilities and options for use. Those who know how to build a campaign on social networks and use the various tools that Facebook offers can find their audience and address it with the right marketing messages. It is an excellent tool for lead generation, increasing sales, promoting dropshipping websites, maintaining customer relationships, and business promotion. If you hear a different opinion from an “experienced” person who failed on Facebook, it is reasonable to assume that he tried to do things alone and made every possible mistake.
How can we succeed on Facebook? In order to get the most out of Facebook, it is recommended to leave the field to a digital advertising agency with experience in social media promotion. The principles we will present to you are guiding principles, but they are not a substitute for the professional service of advertising on Facebook, a service that builds activities and campaigns based on strategic thinking.
Five fundamental principles for success on Facebook:
1. Community-Based Activity – Facebook is primarily a social network, and in order to get the most out of it, you need to think differently. The brand should build a community around it, with followers who will follow the business’s posts and interact with them through shares and likes. This is not a simple task; you need to create valuable content and understand the psychology of users to build an active community. But when you succeed, you can maximize the results of your campaign and spice it up with virality. With an active community, your customers become brand ambassadors.
2. Invest in Your Business Page – There are different ways to advertise on Facebook. For example, you can use it for lead generation, but it’s always important to invest in a well-maintained business page. Don’t think that if you have a website, there’s no point in investing in a Facebook page, and vice versa. Each has its advantages, reaching different audiences and/or meeting different needs. Fill in all the fields on your page, including address, phone number, and business hours. Provide up-to-date information; think of it as a business card. Many users use Facebook to find information about businesses, and accuracy in terms of address and operating hours is crucial.
3. Focus on Value-Added Content – Some businesses think that to market on Facebook, all they need to do is upload a daily photo of the product and post the price. The truth is, if we were sitting and writing an article about mistakes in digital advertising, we could use this as a good example. This is exactly what drives away customers; they have no patience for annoying promotional content; they are looking for value. If your company offers kitchen tools and cookware, you can get more benefit from advertising interesting recipes, cooking tips, and cleaning advice. In every post, video, or live broadcast, find ways to provide value.
4. Beware of Duplicate Content – While advertising on Facebook is different from websites, there are no sanctions for duplicate content, and it won’t harm the promotion of your page. However, users are not looking for duplicated content; they are looking for original and unique things. When they see the same things on different Facebook pages, they will get tired of it and stop following your page. Users do not need duplicated content. Original content allows you to provide real value to users and build a unique business brand. It’s important to invest in creating content and use content services.
5. Professional Ad Design – Social media marketing is not just about advertising, but it’s one of the tools you’ll use. If you are running a campaign, invest in professional ads. On one hand, adhere to the technical requirements that Facebook offers, but at the same time, consider advertising considerations. It is crucial to use elements that are quickly perceived by the eye, and there is importance to every detail in the ad, from targeting to the small details. Don’t be intimidated by this – there are advertising professionals and media companies for that. They know how to do digital marketing as it should be done.
In summary, Facebook offers powerful tools, but they should be used wisely and tailored to the business. Each business addresses different audiences, and the Facebook marketing strategy may look different. When done right, the page can gain momentum and become a central hub for business activity.
