Five ways to designing a successful logo
A logo is one of the symbols of branding for a business; it is a symbol that expresses the brand’s power and is also one of the tools for branding the business. While business branding is a broad and complex concept that is not limited to logo design, on the other hand, there is no business process without logo design. Today, we live in an era where many of our activities, including branding activities, take place in the virtual space. However, logos served us well long before we could even imagine internet technologies. On the other hand, the same digital space that has taken over our lives only emphasizes the need for logos. The digital arena is largely a visual space where promotional messages are conveyed through visual means rather than textual content. Therefore, logo design for a business not only remains relevant but also appears relevant constantly, considering the many changes in our world.
Logo design, and design in general, are closely related to consumer decisions. Designs and the use of colors have the ability to evoke feelings, create a first impression, and convey subtle subliminal messages that can promote marketing and sales goals when done correctly or harm them when done casually. The discussion about the importance of a logo is almost redundant, as no advertising person or advertising agency would cast doubt on that.
How to design a winning logo
As mentioned within the steps for business branding, the integration of logo design for the business also comes. A professional logo is one that successfully reflects the essence and values of the business, its field of activity, and the strength of the brand. It should have uniqueness and creativity. Here are some tips for designing a purpose-driven logo. But above all, it might be worth gathering key people from the business and brainstorming. Ideally, such brainstorming is done in collaboration with company representatives and the advertising agency. Such brainstorming is expected to generate creative ideas that will assist in designing the appropriate logo. Perhaps we won’t come out of the brainstorming with a logo, but good ideas for the creative team.
Ideas and Tips for Successful Logo Design
Proper Use of Colors – Before starting the design, check if the business owners have a favorite color and design the logo accordingly… just kidding. Not really! Colors are highly meaningful, and their choice is not arbitrary. While it might be intriguing to know the owner’s favorite color, it is not related to logo design. Choose colors that convey the feelings, emotions, and associations that contribute to the desired brand image. Any connection between the brand’s colors and the owner’s personal preferences is entirely coincidental. There are numerous studies on colors, and it’s fascinating to read in the field. For advertising professionals, the choice of colors is taken very seriously and is not related to personal preferences.
Incorporating Illustrations – There is no ironclad rule that says a logo must contain an illustration. Successful logos globally do not necessarily include any illustrations or designs other than the brand name. However, consider illustrations and different designs if they beautifully express the brand’s essence and contribute to the desired image. Different illustrations can emphasize the brand’s uniqueness and convey marketing messages visually. Remember that the various symbols embedded in the logo should be clear to the audience and not something only you can understand.
Think About Different Uses – When evaluating the logo or logo sketches, consider not only the designer’s computer screen but also various uses. Consider whether the logo will look good and be clear and legible in different places. The logo should work well on company vehicles, the company’s website, letterheads, receipts, building facades, social media networks, billboards, and more.
Source File – If you paid someone to design a logo for you, make sure to receive the source file. A JPG file, for example, may not necessarily be suitable in terms of pixels if you want to display it in specific sizes. The source file allows you to use the logo in different ways. Ask the designer for the file in vector format.
Originality and Uniqueness – A logo is meant to express the business’s uniqueness, so it is unnecessary to emphasize that logo design should be original and unique. Copying another logo can be problematic (not just legally) as it may brand you as a copycat. Generally, a copy is perceived as weaker than the original and does not serve your brand.
If you thought that this guide is enough for you to acquire all the tools to design a logo yourself, you probably didn’t understand the point. In this guide, we aimed to illustrate some different aspects of business logo design so you can understand that it is a complex process that requires knowledge and experience. Also, it’s important to emphasize that logo design by itself is worthless without a comprehensive branding plan.
The best advice we can give you regarding logo design is not related to colors or one illustration or another. The best advice is to entrust the design to an experienced advertising agency familiar with branding processes. An advertising agency that works collaboratively with you can rely on your ideas and express them in a unique logo.
