Choosing the right logo for the brand
Every business operates in a competitive environment, and it seems that competition is only growing. Where there is a successful business, others will always come after it, trying to ride the waves of success. There is nothing wrong with that; it’s a natural part of the free market and modern economy. However, every business needs to find ways to deal with competition, and the solution is a differentiation strategy that brands the business as unique from competitors. Corporate branding is a comprehensive discipline, and one aspect of branding is the logo. The logo is a means to differentiate the business, convey brand messages, and create a recognizable symbol for the business. Therefore, logo design is also part of the branding process.
Business Promotion – The Importance of the Logo to the Brand
The logo holds significant importance, and it should be designed with strategic thinking and planning, paying attention to every detail in the design. A logo is created by digital advertising agencies with experience in the field. They know how to express the business’s character and the desired branding and incorporate them into a representative and effective logo.
The logo is a easily recognizable symbol, but it is the business’s responsibility to use it correctly in a way that strengthens it. For example, once the logo is designed, it is important to use it consistently and without changes. This conveys stability, uniformity, and allows the audience to associate the logo with the beliefs they attribute to the brand. When you emphasize this and do it consistently, the logo becomes an important tool for driving sales. The best example I can give you is to observe the feelings you have when you see the famous Apple logo on the packaging; there are many people for whom this is enough to attribute quality characteristics to the product. This is the power of the brand, and the logo is the means that allows the customer to identify the brand.
Basic Principles of Logo Design
The diversity of logos is not something that changes every day; its power comes from its consistency over time, and we need to design it once and for all as needed. Sometimes companies change their logo through rebranding, but in principle, a logo serves the business for many years, so it’s important to design it with professionals. We can design a logo for a neighborhood barbershop, a sports fashion brand, or a startup company, but there are three important emphasis points when designing a logo that should always be considered:
1. Logo and Use of Colors – Colors are a very interesting subject, and it turns out there is much more to it than meets the eye. Sometimes we hear designers talk about warm colors, cool colors, happy colors… these are not just words; there is a connection between colors and emotions, and there is a whole psychology behind it. These things have been scientifically researched, and anyone involved in design and advertising learns about these things. Colors evoke emotions and associations, so we need to choose them carefully. Everyone has their favorite colors, and perhaps it says something about your personality. But the choice of colors for the logo is not made based on the business owner’s favorite color or the designer’s favorite color. The choice of colors for the logo is made based on the messages they convey and their suitability for the product. For example, there are colors perceived in the consciousness as feminine colors, and those are the colors we would want to use when branding a female-oriented product. Not by chance, feminine hygiene products come in pink packaging and rolls. These are principles that are expressed not only in logo design but also in website design and any type of advertising.
2. Use of Graphic Designs – There is no ironclad rule that says you must necessarily incorporate sophisticated graphic designs into the logo, and designs in general. There are many logos, some of them from very well-known brands, that consist only of letters. There is nothing wrong with simplicity; sometimes it does the job best. But in many cases, we do want to add graphic designs; this is a way that allows us to link the business name to the field of activity visually.
3. Use of Fonts – Similar to choosing colors for the logo, you should also think professionally about choosing fonts. Certain types of fonts create various associations that can serve the brand or not, and accordingly, font selection should be considered. For example, certain fonts are perceived as outdated, something that can be perceived as old and irrelevant, but also as classic and experienced; other fonts may evoke military associations, which may be suitable for a brand targeting specific audiences; other fonts look young and dynamic, and so on. In conclusion, we need to invest thought or attention to the feelings that the chosen font evokes.
Branding – The Professional Choice
In order to succeed in the competitive arena, you must invest in branding for your business. And if you invest in branding, then you must do it correctly. There is no substitute for a digital advertising agency that has the tools and experience to do this. The business needs to invest resources wisely and ensure that it receives the maximum return. Therefore, working with a digital media company that has the required experience is crucial for the business. Whether it’s an ECOMMERCE store doing drop shipping or an importer of bathroom faucets, Girono Digital Media is ready to take on the challenge and can provide you with all digital services in one place.
