Five Points for Promoting Websites on Search Engines
Five Points for Promoting Websites on Search Engines
To derive benefit from your website, it’s not enough to find a company to build a beautiful site for you. It’s important to invest in website promotion, and these are generally integrated areas. Establishing the site and launching it do not automatically bring visitors; a good position in search engines is the key tool for attracting users to the site. There is no point in investing in a site without investing in its promotion. If you understand this and want your site to appear at the top of search results, here are some important points to consider.
To what extent do search engines recognize your website – The goal of website promotion is to persuade Google to display your site prominently in search results. However, part of the complexity is that your site contains many pages, and it’s important that the search engine recognizes all the pages within it. Without delving into the technicalities of website construction and sitemaps, let us present a simple and quick method for you to check if Google recognizes all the pages that make up your site. All you need to do is run the following search in Google’s search bar: site: followed by your website’s address. The search results will immediately show you pages that exclusively belong to your site. If a specific page is missing from the results, it indicates a problem preventing your site from realizing its full potential. In such cases, it is advisable to turn to a website promotion company; they know how to ensure that Google crawls all pages on the site.
Competitor analysis – Search engine results not only depend on your promotion efforts but also on your competitors’ efforts. While such cases are decreasing, we have certainly seen niches where reaching the top position requires minimal investment, as competitors do not pay sufficient attention to digital media. However, most businesses do not enjoy this privilege and face tough competition. Check your competitors, see how they perform on Google, and try to learn the methods they use. Note that competitors may not necessarily be what you perceive them to be; they are the ones competing for the same search terms.
Keyword research – Keywords are crucial for business website promotion. Keywords can serve us well when conducting paid promotion on Google or when using content writing services for organic promotion. Various tools, including those provided by Google, can be used during keyword research. Even automatic completion and common sense can help you choose the right keywords. Different tools can provide statistics and information to understand the competition for those keywords. However, you need to first understand the internal logic behind how your target audience searches for information on search engines. Keyword research will provide you with suitable expressions to focus on.
Website optimization – Remember when we talked about checking in Google to see if the search engine recognizes all the pages on your site? Well, site optimization is intended to address such issues. Google has certain standards that affect the site’s ranking, and to promote on Google, we want to achieve a high ranking. For this purpose, we need to perform optimization that makes the site more friendly for search engines and adheres to these standards. These considerations should be taken into account during the website building process, but it’s never too late to correct mistakes or make further improvements. Many optimization processes are related to site speed, which has a significant impact on your position in search results.
Content integration on the site – Content is crucial for search engine promotion, but many make mistakes in this area. Everyone knows that when writing content, you should include keywords to contribute to organic promotion. To do this, you need to conduct keyword research and know how to integrate them appropriately, not too much and not too little. However, this is just the easy part. The biggest challenge is to respect all these rules while also providing quality, original, and interesting content for users, not just for search engine robots. Ultimately, you should present content that holds value for users, as they are the ones who will vote with their feet and improve bounce rates (which affects site promotion). If you want quality content, consider using content writing services that know how to write relevant content and ensure it aligns with search engines. Quality content strengthens your authority in the field and may contribute to your branding. Quality content attracts partnerships and has a dual benefit.
The path to the first place begins with organic promotion
The path to the first place begins with organic promotion
We really love the internet, not just because of our work as a digital advertising agency, but also as individuals who use the internet in our daily lives. There are many reasons why we love using the internet, and they are related to the numerous benefits we can derive from it. We can find any type of information and product; just run a search on Google and immediately find what we’re looking for. If we want to go on a trip to South America, we can use the internet to know which places are worth visiting, check the weather forecast, and even purchase flight tickets and trekking equipment online.
The internet contains infinite amounts of information that continue to grow as you read these lines, but thanks to Google, we don’t need to struggle to find the information. Google has a sophisticated mechanism that uses our search query and various other considerations to present us with organized results. The most relevant result is usually found in the first place or at least on the first page.
Who really looks at the fourth result or the second page on Google? According to the statistics provided by Google, it seems like almost no one. Google organizes information so efficiently that the vast majority of users find what they’re looking for in the first result or the top three results. What comes afterward is of little interest. From a business owner’s perspective, it’s clear that we want our website to appear in the first place, just as we search on Google and don’t care about the tenth result. So, as business owners, we need to invest in website promotion on Google to reach the top spot.
What is SEO? SEO (Search Engine Optimization) is the various practices used to promote a website on Google. Investing in organic promotion is the only way to reach the first place. Paid promotion can make Google display our ad prominently in the search results, but its benefits are not identical to organic promotion. Paid promotion appears with the AD label, causing many users to skip it. Even when it succeeds, we have to pay for each click. And when we stop the advertising campaign, we disappear from the top results. So, there is no substitute for organic promotion.
Organic promotion on Google is based on optimization processes that tailor the site to the requirements of the search engine. Improving the quality of the site to achieve a higher ranking involves various actions that emphasize the relevance and authority of the site. It’s not a one-time action; it’s a collection of many actions that take time to produce results. Organic promotion operates according to Google’s principles, which outline an algorithm that grades and ranks search results. Google has never disclosed its commercial secrets, and there are good reasons for that. However, sometimes Google provides information about its policies. It’s also important to note that Google’s algorithm changes based on technological changes affecting the market as a whole. A significant part of the successful work of website promoters is based on research and monitoring, and the experience of the promoter is undoubtedly important.
Important Points for Success in Organic Promotion
While the field is constantly changing, there are things that remain stable and it’s crucial to implement them for success in organic promotion.
Proper keyword integration – SEO promotion tends to use keywords a lot, which is necessary for both organic and paid promotion. Keywords are essentially the search terms that users look for on Google. You need to conduct research to discover popular and relevant keywords. When users search for these keywords, Google will display websites where the keywords appear, along with other considerations that affect the order of results on the page.
Quality content – Google’s robots scan your site automatically to rank and categorize it. Google uses various methods to understand what your site is about, and content is a crucial part of that. Through content and keyword embedding, you can highlight the niche you’re in, and Google uses various methods to evaluate the quality of the content. For example, Google checks the authenticity of the content, and if the content is copied from other sites, it may harm your ranking. Quality and updated content can contribute positively to your promotion. Remember that content is not intended only for Google’s robot but also for users who will read it.
Perfect user interface – Keywords and quality content are one aspect of organic site promotion, but Google looks at different metrics with the goal of providing users with quality rather than disappointing results. To meet expectations, you must ensure that your site has a perfect user interface, without glitches, that can provide users with the ideal experience without errors and at high speed. This is a central consideration for Google, and even if you don’t invest much in site promotion, it’s the foundation without which you won’t achieve good results.
If you want to reach the first place, you need an SEO company that will take care of all aspects of promotion – building a website, promoting it on social networks, promoting the business through paid advertising on Google, organic promotion, and everything related to web design and website construction.
