Is it possible to promote the business through Facebook
Is it possible to promote the business through Facebook
I do not know if the people who conceived the concept of Facebook could imagine to what dimensions the phenomenon would reach and what global impact it would have. Today, Facebook is the largest social network in terms of the number of users and is an endless marketing and economic arena.
But can you promote your business through Facebook?
Yes, you can promote your business through Facebook, and not only through Facebook but also through other social networks. The question is not whether it is possible; the question is how to do it. Some may say that promoting on Facebook is not suitable for all types of businesses, to some extent we agree. There are businesses that may benefit more if they invest their advertising budget in other media, but it does not mean that they won’t benefit from Facebook. Facebook’s social network has its audience, and it needs to be analyzed according to the industry and nature of the business whether advertising on Facebook can bring the desired results. Just as having a website is a must, having a business presence on Facebook is also essential.
The question is not only whether Facebook is a suitable advertising platform for your business, but also who handles the promotion on social networks for you. If your audience is there but you don’t know how to target it correctly, or you are not using appropriate marketing messages, then the campaign may fail. You may find yourself under the impression that advertising on Facebook does not work or is not suitable for you, but in reality, the reason for the failure was unprofessional management of social media.
Advantages of Facebook Promotion
1. Audience Size – Every business has its niche, but there is a very high probability that your audience is among Facebook users. While I’m not sure about North Korea, in principle, Facebook is a global social network, making it capable of catering to the marketing needs of both local and global businesses. Facebook boasts about 1.8 billion daily users and around 2.8 billion monthly active users (2021 data). Among these users, there’s a high likelihood that you can find the market segment that interests you and promote your brand to them.
2. Promotion Options – There are various ways to promote a brand on Facebook, including both organic and paid promotion. For instance, businesses can create a Facebook page for free, publish content, engage with users, and gain publicity at no cost. To succeed, you’ll need to invest in producing quality content and professional management, which comes with a cost. However, Facebook also allows for paid promotion using different types of ads. It can be an excellent tool for generating leads, boosting brand awareness, driving website traffic, and more.
3. Customer Interaction – One of the advantages of promoting a brand on Facebook is the ability to establish direct communication between the audience and the brand through comments or messages to the business page. This allows for answering questions, improving service, and gaining more insights.
4. Remarketing Capabilities – Remarketing, or retargeting, is a highly effective trend in marketing today. It involves creating campaigns focused on customers who had initial contact with the brand but did not complete a transaction. Remarketing campaigns have high success rates, and Facebook provides advanced remarketing tools, making it a crucial tool for brand promotion.
5. Unique Targeting Capabilities – Building a brand reputation requires using marketing messages tailored to the target audience. Facebook’s exceptional filtering capabilities allow precise targeting based on the information it holds about users. This enables highly specific advertising that was not possible before the advent of Facebook.
6. Direct Selling on Facebook – Another advantage of promoting a brand on Facebook is the ability to actively sell products directly from the Facebook page. Every brand can offer products for sale directly from its Facebook page.
7. Virality – Virality, where users start sharing a brand’s post, creating a chain reaction leading to widespread exposure, is excellent. Achieving virality is not easy, and it requires creating valuable content and giving it an initial push. If you aim for a viral campaign to promote your brand, Facebook’s tools can assist in achieving this.
As mentioned, not only is it possible to promote a brand on Facebook, but it is highly desirable. This platform offers numerous useful tools for digital promotion. To make the most of them, professional services from a company experienced in Facebook advertising and digital media are essential.
Key principles for advertising on Facebook
Key principles for advertising on Facebook
Facebook offers two important elements that make it a media channel no advertiser would want to ignore. The first is an immense number of users, and the second is highly sophisticated tools to target the audience. At first glance, Facebook seems like a paradise for advertisers. However, in reality, I meet many people who tell me they don’t believe in Facebook – “We tried, and it just didn’t work.” As someone experienced in the field, I immediately ask if they tried any other social media platform, and they say, “We did it ourselves; we invested the money we saved on advertising agencies in the campaign.” This is usually the moment when I remain silent and understand everything…
Facebook is a platform that provides entertainment and social interactions for users. It has admirers and opponents, but with the facts, one cannot argue – it is a tool with very powerful targeting capabilities and options for use. Those who know how to build a campaign on social networks and use the various tools that Facebook offers can find their audience and address it with the right marketing messages. It is an excellent tool for lead generation, increasing sales, promoting dropshipping websites, maintaining customer relationships, and business promotion. If you hear a different opinion from an “experienced” person who failed on Facebook, it is reasonable to assume that he tried to do things alone and made every possible mistake.
How can we succeed on Facebook? In order to get the most out of Facebook, it is recommended to leave the field to a digital advertising agency with experience in social media promotion. The principles we will present to you are guiding principles, but they are not a substitute for the professional service of advertising on Facebook, a service that builds activities and campaigns based on strategic thinking.
Five fundamental principles for success on Facebook:
1. Community-Based Activity – Facebook is primarily a social network, and in order to get the most out of it, you need to think differently. The brand should build a community around it, with followers who will follow the business’s posts and interact with them through shares and likes. This is not a simple task; you need to create valuable content and understand the psychology of users to build an active community. But when you succeed, you can maximize the results of your campaign and spice it up with virality. With an active community, your customers become brand ambassadors.
2. Invest in Your Business Page – There are different ways to advertise on Facebook. For example, you can use it for lead generation, but it’s always important to invest in a well-maintained business page. Don’t think that if you have a website, there’s no point in investing in a Facebook page, and vice versa. Each has its advantages, reaching different audiences and/or meeting different needs. Fill in all the fields on your page, including address, phone number, and business hours. Provide up-to-date information; think of it as a business card. Many users use Facebook to find information about businesses, and accuracy in terms of address and operating hours is crucial.
3. Focus on Value-Added Content – Some businesses think that to market on Facebook, all they need to do is upload a daily photo of the product and post the price. The truth is, if we were sitting and writing an article about mistakes in digital advertising, we could use this as a good example. This is exactly what drives away customers; they have no patience for annoying promotional content; they are looking for value. If your company offers kitchen tools and cookware, you can get more benefit from advertising interesting recipes, cooking tips, and cleaning advice. In every post, video, or live broadcast, find ways to provide value.
4. Beware of Duplicate Content – While advertising on Facebook is different from websites, there are no sanctions for duplicate content, and it won’t harm the promotion of your page. However, users are not looking for duplicated content; they are looking for original and unique things. When they see the same things on different Facebook pages, they will get tired of it and stop following your page. Users do not need duplicated content. Original content allows you to provide real value to users and build a unique business brand. It’s important to invest in creating content and use content services.
5. Professional Ad Design – Social media marketing is not just about advertising, but it’s one of the tools you’ll use. If you are running a campaign, invest in professional ads. On one hand, adhere to the technical requirements that Facebook offers, but at the same time, consider advertising considerations. It is crucial to use elements that are quickly perceived by the eye, and there is importance to every detail in the ad, from targeting to the small details. Don’t be intimidated by this – there are advertising professionals and media companies for that. They know how to do digital marketing as it should be done.
In summary, Facebook offers powerful tools, but they should be used wisely and tailored to the business. Each business addresses different audiences, and the Facebook marketing strategy may look different. When done right, the page can gain momentum and become a central hub for business activity.
