Reflecting Business Activity: Since there are various types of cosmetic treatments, such as facial peels or eyebrow shaping, it’s essential to consider how to use graphic elements that highlight the unique services offered. Designing a logo is a specialized field, and it’s crucial to think about conveying the specialization of the cosmetician effectively.

Representation: Consider whether the logo should represent the cosmetician herself or the clinic. This decision needs to align with the overall branding strategy, emphasizing either the individual cosmetician’s expertise or the clinic’s unique offerings.

Color Choice: Choose colors carefully, considering the feminine association in the cosmetic industry. While most cosmetic services cater primarily to women, it’s essential to recognize that men also utilize such services. The logo’s color should attract the target audience, whether it’s feminine, masculine, or neutral.

Uniqueness: A logo must be unique to distinguish the business. Copying a logo from another business not only raises legal issues but also communicates a lack of uniqueness. A distinctive and unique logo catches attention and achieves desired branding goals.

Affordable Logo Design: When deciding on logo design, consider whether you’re looking for a budget-friendly option or a professional one. A cheap logo might serve the immediate purpose of having a logo, but it’s crucial to evaluate whether it truly contributes positively to the brand or is just a cute design lacking professional branding insights.

Remember that a professional team, with a deep understanding of branding and design principles, can create a logo that aligns with the business’s essence and resonates with the target audience.

Don’t be afraid of simplicity.

One of the most famous logos in the world is the McDonald’s logo. The large and yellow “M” appears in all the chain’s branches and serves as a recognizable identifier. Have you noticed how simple it is? Just one letter from the word. Throughout decades of operation, the company has changed its logo several times, but ultimately, the logo became extremely simple with a single color, no shading, and no frame. Many well-known and large companies are satisfied with a simple logo. As we’ve mentioned, a logo needs to reflect marketing messages, but it also needs to be memorable. Therefore, a simple logo can definitely do the job, as you’ve probably observed.

Emphasis on the initial impression.

When sitting with advertising and design professionals, you may be exploring various ideas and designs. However, the customer who sees the logo plastered on product packaging, at the top of the website, or on company vehicles does not dedicate much thought to it. They receive a first impression that is registered in the subconscious. A first impression is crucial, and the logo should help the business build the desired initial impression. It’s also worth considering the places where the logo appears; they can influence perception. For example, if your logo appears on company vehicles that always look dirty and neglected externally, it might interfere with the messages the logo conveys and achieve negative results.

Adaptation of the logo to existing designs.

Some active businesses decide to design a logo, but the problem is that they already have an existing website, and there’s an expectation that the logo will match the current design. Sometimes there’s logic in this, but not always. It makes sense to adapt the logo to existing designs if they already have brand value and are part of the business identity. However, this applies to designs that truly have brand value. Each case needs to be examined individually; perhaps the desired step is indeed to design a logo that matches the general design line, but it might be worthwhile to change everything and give a general facelift to the business branding. It depends heavily on the circumstances in which the business operates, its branding goals, and there’s no definitive answer that applies to all businesses.

Unique logo.

It’s crucial that the logo is unique, not only because it can lead to legal complications. If your logo is not unique, then your business is not unique. If you hired a cheap designer who took an existing logo and tried to make a similar copy, it’s not the unique logo you’re looking for. You might want to take certain elements from another well-known logo, if it serves a branding purpose. However, this should be done carefully and intentionally, being aware of how to integrate those elements.

Ideas and Tips for Successful Logo Design

Proper Use of Colors – Before starting the design, check if the business owners have a favorite color and design the logo accordingly… just kidding. Not really! Colors are highly meaningful, and their choice is not arbitrary. While it might be intriguing to know the owner’s favorite color, it is not related to logo design. Choose colors that convey the feelings, emotions, and associations that contribute to the desired brand image. Any connection between the brand’s colors and the owner’s personal preferences is entirely coincidental. There are numerous studies on colors, and it’s fascinating to read in the field. For advertising professionals, the choice of colors is taken very seriously and is not related to personal preferences.

Incorporating Illustrations – There is no ironclad rule that says a logo must contain an illustration. Successful logos globally do not necessarily include any illustrations or designs other than the brand name. However, consider illustrations and different designs if they beautifully express the brand’s essence and contribute to the desired image. Different illustrations can emphasize the brand’s uniqueness and convey marketing messages visually. Remember that the various symbols embedded in the logo should be clear to the audience and not something only you can understand.

Think About Different Uses – When evaluating the logo or logo sketches, consider not only the designer’s computer screen but also various uses. Consider whether the logo will look good and be clear and legible in different places. The logo should work well on company vehicles, the company’s website, letterheads, receipts, building facades, social media networks, billboards, and more.

Source File – If you paid someone to design a logo for you, make sure to receive the source file. A JPG file, for example, may not necessarily be suitable in terms of pixels if you want to display it in specific sizes. The source file allows you to use the logo in different ways. Ask the designer for the file in vector format.

Originality and Uniqueness – A logo is meant to express the business’s uniqueness, so it is unnecessary to emphasize that logo design should be original and unique. Copying another logo can be problematic (not just legally) as it may brand you as a copycat. Generally, a copy is perceived as weaker than the original and does not serve your brand.

If you thought that this guide is enough for you to acquire all the tools to design a logo yourself, you probably didn’t understand the point. In this guide, we aimed to illustrate some different aspects of business logo design so you can understand that it is a complex process that requires knowledge and experience. Also, it’s important to emphasize that logo design by itself is worthless without a comprehensive branding plan.

The best advice we can give you regarding logo design is not related to colors or one illustration or another. The best advice is to entrust the design to an experienced advertising agency familiar with branding processes. An advertising agency that works collaboratively with you can rely on your ideas and express them in a unique logo.

Basic Principles of Logo Design

The diversity of logos is not something that changes every day; its power comes from its consistency over time, and we need to design it once and for all as needed. Sometimes companies change their logo through rebranding, but in principle, a logo serves the business for many years, so it’s important to design it with professionals. We can design a logo for a neighborhood barbershop, a sports fashion brand, or a startup company, but there are three important emphasis points when designing a logo that should always be considered:

1. Logo and Use of Colors – Colors are a very interesting subject, and it turns out there is much more to it than meets the eye. Sometimes we hear designers talk about warm colors, cool colors, happy colors… these are not just words; there is a connection between colors and emotions, and there is a whole psychology behind it. These things have been scientifically researched, and anyone involved in design and advertising learns about these things. Colors evoke emotions and associations, so we need to choose them carefully. Everyone has their favorite colors, and perhaps it says something about your personality. But the choice of colors for the logo is not made based on the business owner’s favorite color or the designer’s favorite color. The choice of colors for the logo is made based on the messages they convey and their suitability for the product. For example, there are colors perceived in the consciousness as feminine colors, and those are the colors we would want to use when branding a female-oriented product. Not by chance, feminine hygiene products come in pink packaging and rolls. These are principles that are expressed not only in logo design but also in website design and any type of advertising.

2. Use of Graphic Designs – There is no ironclad rule that says you must necessarily incorporate sophisticated graphic designs into the logo, and designs in general. There are many logos, some of them from very well-known brands, that consist only of letters. There is nothing wrong with simplicity; sometimes it does the job best. But in many cases, we do want to add graphic designs; this is a way that allows us to link the business name to the field of activity visually.

3. Use of Fonts – Similar to choosing colors for the logo, you should also think professionally about choosing fonts. Certain types of fonts create various associations that can serve the brand or not, and accordingly, font selection should be considered. For example, certain fonts are perceived as outdated, something that can be perceived as old and irrelevant, but also as classic and experienced; other fonts may evoke military associations, which may be suitable for a brand targeting specific audiences; other fonts look young and dynamic, and so on. In conclusion, we need to invest thought or attention to the feelings that the chosen font evokes.

Branding – The Professional Choice

In order to succeed in the competitive arena, you must invest in branding for your business. And if you invest in branding, then you must do it correctly. There is no substitute for a digital advertising agency that has the tools and experience to do this. The business needs to invest resources wisely and ensure that it receives the maximum return. Therefore, working with a digital media company that has the required experience is crucial for the business. Whether it’s an ECOMMERCE store doing drop shipping or an importer of bathroom faucets, Girono Digital Media is ready to take on the challenge and can provide you with all digital services in one place.