Choosing an advertising agency for small businesses
Choosing an advertising agency for small businesses
Every company shares the same aspiration – to succeed on a large scale. Whether it’s a service-oriented or product-oriented company, ultimately, every company dreams of a large customer base, increased sales, and significant success. For this purpose, they invest in product development, logistics systems, and everything necessary to provide value to the customer. This is what we were taught in business management studies – creating value for the customer is essential.
We won’t tell you anything new; anyone who can solve a consumer problem or provide any value to the market can succeed in business. However, we must not forget that we operate in a competitive market, with many other businesses trying to provide value and compete for the consumer’s wallet.
How will you stand out from those competing businesses? How will you make the consumer prefer your product over others? While you may understand the production and development processes and know that your product is superior, how will you convey this message to the consumer? Well, the answer lies in advertising and branding for the business. Maximizing profits begins with branding the company. When your company becomes a brand, customers attribute various beliefs to the brand and are willing to pay accordingly. This way, you can maximize your profits. Instead of offering a non-branded product and selling it cheap, you can turn the product into a premium one and maximize the company’s profits without changing production costs.
However, for this, your business needs an advertising agency. But what are the criteria for choosing an advertising agency for a small business?
Advertising Agency for Small Businesses
If you own a small business, there is a reasonable chance that you are the one personally looking for an advertising agency – it’s not a task delegated to an employee. In small businesses, unlike large ones, the division of roles and responsibilities is not significant – the business lacks the resources and the need to assign a role for every function in the business. Certainly, you don’t have the time or the tools to deal with various aspects of business advertising. Therefore, you need to look for an advertising agency.
The right choice of an advertising agency is crucial for the success of the business. With proper work, you can brand the business, generate warm leads, and attract new customers. However, it’s essential to do this through agencies with experienced professionals.
Here are some important points for searching for an advertising agency for your business:
1. Recommendations: If you are a business owner, you are likely in constant contact with other business owners. These may be both social connections and business collaborations with different types of businesses. Always consult and exchange ideas with other business owners, and within these consultations, you can ask for recommendations regarding advertising agencies they work with.
2. Area of Expertise: It’s not so much about the industry the company operates in, but rather the concept of the advertising agency specializing in small businesses. You want an agency that understands the needs and challenges of small businesses. Some agencies focus on large budgets and don’t deal with small businesses; you want an agency that specializes in providing advertising solutions, marketing, and branding for small businesses and knows how to maximize a limited budget.
3. Proven Results: Nowadays, it’s crucial to ensure that the advertising agency has actual experience and proven results through successful campaigns. It’s easy to create a misleading impression, especially on the internet. Therefore, make sure the agency has a proven track record, and they should be proud to showcase their experience.
4. Digital Media Experience: The advertising field is broad and has various aspects, but in today’s business world, digital media cannot be ignored. When looking for a media company, you need one that is experienced not only in traditional advertising but also in digital media. You should be able to receive services like website development, social media promotion, SEO optimization, and everything related to digital media as part of their services.
5. Don’t Neglect Advertising: Don’t underestimate the importance of advertising for your business. Many potential customers have never heard of your business, and advertising will help you reach those customers and be in their awareness when they need your product or service. Invest in advertising, and you’ll see results. Just make sure to do it through experienced advertising professionals.
Girono Digital Media – Website Design and Development
Feel free to contact Girono Digital Media for all your advertising and marketing needs. We specialize in out-of-the-box solutions and have extensive experience in promoting businesses online and through social networks. We aim to be the one-stop-shop that provides all solutions, from website creation to website promotion and branding services – all in one place.
Remarketing – the advertising method you need to be familiar with.
Remarketing – the advertising method you need to be familiar with.
You’ve established a business and work day and night to ensure its growth and success. You constantly improve, change, and work hard to bring the business to new heights. There are many aspects to consider, and branding and advertising are essential actions that require your attention, energy, and resources. Advertising is the growth lever of the business, and without it, you won’t achieve your goals. Every business owner, entrepreneur, and manager needs to be aware of marketing and branding, especially digital media branding. However, it doesn’t mean that every business owner has to do it all by themselves. There are advertising and media companies with experts in the field. Still, general knowledge of digital advertising is always crucial.
Why do we emphasize digital media? Much has been said about the world of digital marketing and the powerful tools it provides us as marketers and advertisers. It’s not just another marketing channel; it’s a marketing channel with features that we have never seen before and do not compare to other media. We have never had such powerful tools to target our audience as digital media provides us. Various tools manifest in the audience targeting capabilities of Google campaigns and advertising on social networks, enabling us to reach warm leads. These tools continue to evolve, and sometimes it’s challenging to keep up with the pace. This time, let’s talk about a tool called REMARKETING, a tool that has been in use for several years, and there is no media professional who is not familiar with it.
So, what is remarketing?
Just as you need to know what SEO is, you should understand what REMARKETING is.
One of the challenges in digital media activity is losing customers at various stages, meaning they do not complete the purchase. They may visit your product after a lead generation campaign on Google or social networks, but in the end, they do not make the purchase. In other words, you invested in acquiring the customer, but the purchase did not materialize, and you continue trying your luck in the digital world, hoping that the next visitor will close the deal.
But let’s understand the psychology of the user. If the user didn’t purchase the product, does it mean that your product is not suitable for them, or they are not interested in it? There’s a high chance that the user is not ready to make the purchase yet or has changed their mind. If the user actively searches to buy a product, eventually, they will make a purchase through one of the offers they encounter in digital media, whether it’s today, tomorrow, or if not with you, then with your competitors.
This insight leads us to a very important conclusion – there is a high probability that the user who visited your site will make the purchase; their chance of making a purchase is greater than the general campaign you are running. Therefore, you need to conduct a campaign that focuses on those customers who have already shown specific interest in the product, or in other words, a remarketing campaign. With this campaign, you can reach the user in various ways and times, ultimately encouraging them to make the purchase. The success rates of remarketing campaigns are higher than general campaign success rates.
Everyone involved in digital media and digital advertising today pays a lot of attention to remarketing, thanks to the advanced capabilities of digital media and the tools it offers. Without delving into the technical details of the technology, let’s focus on the marketing aspects. In general, using remarketing requires embedding specific codes on the website, allowing synchronization of campaigns across search engines and social networks to identify users for whom a remarketing campaign will be presented.
Through a remarketing campaign, we can identify the customer (in an automated process, of course) and present them with new advertising messages that will give them the final marketing push and prompt them to buy the product. This is a more cost-effective investment than a campaign for acquiring new customers, but it doesn’t replace regular campaigns. A remarketing campaign allows you to get more out of the general campaign and increase conversion rates.
Knowing how to use technology
To benefit from remarketing, like other tools in digital media, you need to know how to use them. We’re not referring to technical aspects; anyone can learn that. We mean using them correctly from a marketing perspective to ensure effective marketing and value for your media budget. The technology allows you to identify the customer who abandoned the purchase, but it’s your responsibility to build the right campaign that will bring them back to making the purchase. There are various marketing questions to consider, such as which ads and which wording to use in the remarketing campaign and even how many ads to load on the user. Using remarketing has become common, but there are cases where it becomes too intensive. Therefore, it’s important to know how to use technological capabilities correctly. Remarketing is just a new and sophisticated targeting tool; you need to know how to tailor the right campaign for the audience. Only an experienced digital advertising agency can ensure you make the most of this tool.
Interested in remarketing services? Come for a free consultation meeting.
Why work with a leading branding company?
Why work with a leading branding company?
Before we discuss the reasons to choose a leading branding company and not treat the matter as a secondary concern suitable for freelancers, let’s explain a bit about branding as a strategy for dealing with business competition – let’s talk about competition and the importance of branding.
The concept of competition is one of the elements that characterize the business world. Except for exceptional cases, every business contends with a competitive environment in its industry. These competitors may offer products and services with similar, and sometimes even identical, characteristics. It is clear to everyone that reducing prices is not a good strategy to deal with competition. Instead, the focus should be on business or product branding. When branding is done right, it causes your audience to attribute qualities and characteristics to your product, allowing them to connect with the brand and succeed in the audience battle they want to target.
Without branding, you are likely to fail in the competition. The audience won’t find anything special about your products and will choose the competitors’ products, even if you know they are identical. It’s even possible that objectively your products are of higher quality and even cheaper, but branding, the way you are perceived by the customer, is the dominant factor in consumer purchasing decisions.
Branding should be at the forefront of every business’s considerations, whether it’s a bank, an online mattress retailer, or a hotel chain. Each of them needs the right strategy for building the appropriate branding.
As you understand, branding can make the difference between success and failure, so it’s important to take it seriously. Small and medium-sized businesses, or especially new businesses, carefully consider how to leverage their budget and weigh every expense. Every business asks itself what value it will receive from the investment and compares it to alternatives. When it comes to branding expenses, here you cannot afford to compromise. The subject is too important, so it should be treated seriously, and one should not look for hobbyist and cheap solutions.
Why choose a leading branding company?
1. Knowledge and Experience: Knowledge and experience are two different things, but there is a significant overlap between them. When looking for a company for business branding, it’s crucial to choose a company that has both the knowledge and the experience required for the task. Branding is a broad and complex subject, not something for amateurs. Many individuals may be good at graphic design and decide to offer branding services, but they lack the necessary knowledge. Branding goes beyond designing your website; it requires deep knowledge of marketing and consumer behavior. Only companies with extensive knowledge can analyze your business needs, understand the target audience, grasp the industry and competition, and find the right marketing messages to build the brand. Business branding is not something done out of obligation; it’s intentionally done to differentiate you from competitors and stay ahead in the competition. This is the kind of work professionals in leading companies excel at.
2. All Services in One Place: Branding is complex, requiring a mix of different professionals and services. After preliminary research and concept development, it may involve web design, landing page design, content creation, online advertising, public relations, and more. Even small businesses need a combination of professionals and various services. When working with a leading company, you can enjoy all these services in one place. Such a company typically has a team with different specializations, as well as full support that utilizes external suppliers when needed (e.g., printing companies). If you don’t choose a company that provides you with full service, you may find yourself juggling between suppliers and professionals, turning into mere executors of the process instead of enjoying the service and reaping its benefits.
3. Full Availability: The business world is moving at a rapid pace; you cannot afford to delay or hesitate. While you wait, competing businesses are advancing and stealing your sales. Large and leading companies have the ability to provide immediate service. When there is a need to respond and act quickly, they can allocate the necessary resources and deliver fast results. Small and freelance businesses are limited in their ability to cope with complex tasks in a short time. They often struggle to manage multiple clients simultaneously. A leading company has more infrastructure, more human resources, and more operational flexibility.
4. Proven Results: Leading branding companies offer results based on their experience and past successes. While a small company may struggle to achieve results, and you may not have heard about most of their clients, a leading company can showcase a track record of success stories. You are likely to encounter many well-known and successful brands due to their excellent work. You will feel more confident entrusting your advertising budget to a company that can demonstrate proven success.
Want to work with professionals? Come for a free consultation meeting
Branding for a startup
Branding for a startup
How many times have we already heard the term ‘startup nation’? It has become somewhat cliché, but on the other hand, it is largely true. In Israel, there are countless initiatives and very high success rates. Fortunately, a supportive community of startup graduates has emerged in the country, who have made big money and provide assistance to young entrepreneurs. Thus, the Israeli economy continues to lead and achieve economic and technological successes. Within the startup culture, we must not forget the need for branding for a startup, tailored to the specific needs of startup companies.
When we talk about branding, we mean strategy, and any branding expert knows that we need a goal and a strategy to achieve that goal. All branding processes we undertake are within the framework of that strategy. But does branding for a startup follow the same rules and is it not different from any other business branding? The answer is both yes and no!
We’re not here to dodge the question; on the contrary, we want to explain why branding for a startup is a specialized field that requires companies with experience in the field.
A startup, unlike other businesses, is a company that simultaneously deals with two main goals. The first goal is to reach the customer market, and like any startup, it has its own customer market—maybe it’s an app designed for banking transactions, or it’s hardware designed to control passenger planes. The startup needs a branding strategy that will differentiate and highlight it in its field and make the customer prefer it over others or believe in its innovation. Up to this point, it’s similar to any other business.
But a startup has an additional and equally important goal – a startup also needs to attract investors, who can be very different from the final customer audience. Startup companies offer an idea to investors, and investors risk their money; only a small percentage of startups succeed. Therefore, the startup company needs to brand itself in a way that will make investors believe in it.
In theoretical terms, it may be simple, but in practice, try to build a strategy that can simultaneously attract the attention of users and look attractive to investors. That’s why we always say that branding for a startup is a niche on its own, intended for those with experience in the field.
Startup Branding – Already in the Initial Stages
Establishing a startup company, from the moment the idea pops into your mind in a moment of inspiration to the point where it employs workers and develops a product, is no easy task. It requires a lot of vision, belief in the path, and the personality of entrepreneurs who can bring such a project to fruition. But let’s not be naive; more than anything, it requires capital. Perhaps in the initial stages, you can start with your own funds and get a bit of a loan from your parents, but in the end, you need serious investors. If you need a few million, it’s very challenging to convince investors to give you that money and hope that you will turn it into something good that will generate profits for them in a few years.
It’s very difficult to convince investors, especially if we’re talking about more than just a “garage startup.” Therefore, from the very beginning, you need to invest in the branding of the startup. While investors will want to delve into the details and analyze the potential of the idea, as well as your personal capabilities to promote it, big investors also tend to make decisions based on initial impressions and gut feelings. Hence, you need branding. Even if the startup is still in its early stages, branding can impress investors.
Believing in the Brand
Behind the shining reputation and dreams of a multi-million exit, startup companies have high elements of uncertainty. Not every startup company succeeds in surviving. We’re not here to teach you how to run a business, and we are confident that you are well-versed in your field, but we want to remind you that for a startup to succeed, you need to instill confidence and belief in your employees. Devoted employees are those who will work long hours for the success of the startup, and you need to demonstrate leadership and make them believe in the path, as they are the ones going into the unknown. Startup branding is not only for product users and investors but also for employees. For them, branding is a symbol that gives them confidence in the path. That’s the confidence you need to march together towards success.
To Succeed!
A successful startup company needs a media company that will take care of branding services, a media company with proven experience in the field. Branding processes will allow the startup company to consolidate its identity and progress towards its goal. A startup company does not need branding services in the usual sense of the word; a startup company needs an advertising company that will be a partner on the journey and understand the vision. There needs to be a genuine connection between the project and the team responsible for branding, and when speaking the same language, the sky’s the limit.
Girono Digital Media brings with it the right approach and the necessary blend of experience alongside innovation. We have experience in branding startup companies and the ability to think outside the box needed to shape brand identity and implement it in digital media. We will assist you in building a digital presence based on the right messages that help capture the attention of investors.
Want to brand your startup? Come for a free consultation meeting.
How do we build a branding strategy that achieves results
How do we build a branding strategy that achieves results
Branding is very important for a business, whether it’s a new or existing one. Everyone needs branding. If you have a company struggling to establish its position in the market or perhaps one that has achieved success but wants to take the next step to enter the realm of the giants, or if you’re planning to start a new company, you need to start thinking about the company’s branding. You can provide the best service in the world and offer the strongest product in the field, but without branding, no one will be convinced. And when customers don’t believe in your company and don’t see it as a brand, sales are affected accordingly.
Branding is not just building a website or taking a specific step; business branding is primarily a strategy. Before we delve into the various elements of branding, we need to build the strategy. Once we have a branding strategy, it serves as the framework for our actions. You are about to invest significant resources in marketing, advertising, and business branding, but you expect a return. If you’ve started a new business or your business is facing difficulties, you can’t give up on branding, but you also can’t waste money without recognition. You need an action plan that will lead to success, but how do you build a branding strategy that brings results?
Define Objectives:
Want a winning strategy? But what is your goal? Don’t start without defining objectives. If your company is like an army, on which hill do you want to storm – is it a strategy aimed at increasing sales by entering new markets, or is it a strategy for customer retention? Before hitting the road, you need a clear picture of the destination. When you know where you want to go, you can find the way or seek the help of advertising companies that know how to bring you to your goal.
Need a Consistent Plan:
Imagine you want to travel from Tel Aviv to Eilat, and your travel plan with Waze is like the strategy that will take you to your destination. But once you’re on the outskirts of Be’er Sheva, you decide you want to go to Haifa. A confused maneuver like this won’t take you anywhere; it will only waste time and fuel. In the business world, while you change your mind, your competitors advance like a lion ready to pounce. Whether it’s a dropshipping business or a refrigerator manufacturer, you need a consistent strategic plan. These are processes that require resource investment and take time to mature. If you’re confused and change goals or strategies, you’ll be just like a driver who doesn’t know if he’s heading to Eilat or Haifa, wasting time and fuel.
Find Your Uniqueness:
In every industry, we see different companies operating. Each company has its branding that differentiates it from competitors. You also need to find your uniqueness that is relevant to the business. For example, if you were a mobile phone manufacturer, you could choose different branding strategies such as having the largest screens, the best cameras, the highest speed, the best for gaming, or the most suitable for business use. Every business has its path, what it can specialize in and be the best at. If you just try to copy competitors, you won’t create business differentiation, and you won’t penetrate the market share of competitors – after all, if you have the same branding, why would they choose you over the familiar and established one?
Think Outside the Box:
Thinking outside the box is easier said than done. It’s not easy to succeed in thinking beyond familiar thought patterns. If you want to promote a dropshipping website or any other business, you need to think outside the box. This is where the advantage of a branding company comes into play. They have an external perspective that can be different from the existing business thinking. Thinking outside the box and creativity lead to innovation, and these are very important when trying to develop a new branding strategy.
From Strategy to Action:
When we think about branding, we think about logos, websites, and promotional gimmicks. But these are peripheral to the branding process. We’re not saying they’re not important, but they are only the external visuals of branding; they are the means that express the branding. If the business branding strategy is not professional, logical, or lacks uniqueness, no logo or website will help. If you want to succeed in a competitive market, you need to turn to a company that offers professional branding services and not just a design or website-building company. Reading background material on the subject is always recommended, even if it’s not directly related to your business, but it’s still important for the success of your business. But no article can replace the knowledge and accumulated experience that digital media companies possess. These companies can build with you the winning strategy and put it into action. From internet stores to dropshipping and even large banks, this is an investment that every business needs to make – an investment that pays off. Many businesses strive to find a company to build websites or a freelancer for logo design, but they don’t understand that all digital dealings are part of a complete pyramid built on a broad base of strategy.
Want a winning strategy? Come for a free consulting meeting
How do we choose an advertising agency
How do we choose an advertising agency
Considering the importance of advertising and presence in digital media, and recognizing the significant weight given to the professional level of the advertising agency in brand success, the question arises of how to choose a digital advertising agency that can deliver the desired results. This is not a casual decision but one with long-term implications that can make the difference between business success and failure or anything in between.
Business advertising is one of the leading principles for the success of a business. We all understand that advertising is much more than a conscious advertisement; it is a conscientious effort based on strategy and includes elements such as market research, audience segmentation, logo design, website development, and search engine optimization – areas that require extensive professional knowledge.
Another important guiding principle for the business is thinking in terms of return on investment (ROI). Your business cannot afford to scatter money without consideration, especially if it’s a new business. Therefore, every business expense should be made with consideration of ROI and alternative evaluations. It’s important for you to choose an advertising agency that generates value for you.
Investing in advertising and branding can be significant, so it’s important for you to know that you will truly receive value. To assist you in this process, allow us to provide you with some tips for choosing an advertising agency that will maximize your advertising budget and enable you to achieve your marketing goals.
Choosing an advertising agency – What to emphasize?
In order to successfully choose the advertising agency, pay attention to the following principles:
1. Proven experience – To engage in advertising, marketing, and branding, experience is crucial. There is a significant difference between theoretical knowledge and practical experience. It’s clear that turning to an established and reputable agency is preferable, but it’s worth emphasizing the importance of experience in a specific niche.
2. Digital media experience – Advertising is a broad term with various aspects, but in today’s search for an advertising agency, digital media cannot be ignored. Ensure that the agency offers services such as website development, SEO, and social media promotion.
3. Communication and working relationships – Before the advertising agency handles your digital media communication, evaluate how communication works with media agencies. It’s important to have easy and comfortable communication, speaking the same language and truly understanding each other.
4. Ability to use a variety of tools – Expertise in one platform, like Facebook, is not enough to provide a solution for your business. Find an agency that has a diverse set of tools and can choose the right ones for your business.
5. Strategic planning – Before jumping into design or social media campaigns, it’s essential to look for an agency that offers strategic planning. Advertising begins with research, thought, and planning, and it’s crucial to set goals and create a strategy to achieve them.
6. All in one place – When looking for an advertising agency, prioritize a place that can provide all the services you need. Whether some processes involve external services, such as content creation or printing, the main point is to centralize everything in one place.
If you need help with business promotion, feel free to reach out to us, and the team at Girono Digital Media will be happy to discuss personalized media and marketing solutions with you.
Want to work with a leading advertising agency? Come for a free consultation meeting
Choosing the right logo for the brand
Choosing the right logo for the brand
Every business operates in a competitive environment, and it seems that competition is only growing. Where there is a successful business, others will always come after it, trying to ride the waves of success. There is nothing wrong with that; it’s a natural part of the free market and modern economy. However, every business needs to find ways to deal with competition, and the solution is a differentiation strategy that brands the business as unique from competitors. Corporate branding is a comprehensive discipline, and one aspect of branding is the logo. The logo is a means to differentiate the business, convey brand messages, and create a recognizable symbol for the business. Therefore, logo design is also part of the branding process.
Business Promotion – The Importance of the Logo to the Brand
The logo holds significant importance, and it should be designed with strategic thinking and planning, paying attention to every detail in the design. A logo is created by digital advertising agencies with experience in the field. They know how to express the business’s character and the desired branding and incorporate them into a representative and effective logo.
The logo is a easily recognizable symbol, but it is the business’s responsibility to use it correctly in a way that strengthens it. For example, once the logo is designed, it is important to use it consistently and without changes. This conveys stability, uniformity, and allows the audience to associate the logo with the beliefs they attribute to the brand. When you emphasize this and do it consistently, the logo becomes an important tool for driving sales. The best example I can give you is to observe the feelings you have when you see the famous Apple logo on the packaging; there are many people for whom this is enough to attribute quality characteristics to the product. This is the power of the brand, and the logo is the means that allows the customer to identify the brand.
Basic Principles of Logo Design
The diversity of logos is not something that changes every day; its power comes from its consistency over time, and we need to design it once and for all as needed. Sometimes companies change their logo through rebranding, but in principle, a logo serves the business for many years, so it’s important to design it with professionals. We can design a logo for a neighborhood barbershop, a sports fashion brand, or a startup company, but there are three important emphasis points when designing a logo that should always be considered:
1. Logo and Use of Colors – Colors are a very interesting subject, and it turns out there is much more to it than meets the eye. Sometimes we hear designers talk about warm colors, cool colors, happy colors… these are not just words; there is a connection between colors and emotions, and there is a whole psychology behind it. These things have been scientifically researched, and anyone involved in design and advertising learns about these things. Colors evoke emotions and associations, so we need to choose them carefully. Everyone has their favorite colors, and perhaps it says something about your personality. But the choice of colors for the logo is not made based on the business owner’s favorite color or the designer’s favorite color. The choice of colors for the logo is made based on the messages they convey and their suitability for the product. For example, there are colors perceived in the consciousness as feminine colors, and those are the colors we would want to use when branding a female-oriented product. Not by chance, feminine hygiene products come in pink packaging and rolls. These are principles that are expressed not only in logo design but also in website design and any type of advertising.
2. Use of Graphic Designs – There is no ironclad rule that says you must necessarily incorporate sophisticated graphic designs into the logo, and designs in general. There are many logos, some of them from very well-known brands, that consist only of letters. There is nothing wrong with simplicity; sometimes it does the job best. But in many cases, we do want to add graphic designs; this is a way that allows us to link the business name to the field of activity visually.
3. Use of Fonts – Similar to choosing colors for the logo, you should also think professionally about choosing fonts. Certain types of fonts create various associations that can serve the brand or not, and accordingly, font selection should be considered. For example, certain fonts are perceived as outdated, something that can be perceived as old and irrelevant, but also as classic and experienced; other fonts may evoke military associations, which may be suitable for a brand targeting specific audiences; other fonts look young and dynamic, and so on. In conclusion, we need to invest thought or attention to the feelings that the chosen font evokes.
Branding – The Professional Choice
In order to succeed in the competitive arena, you must invest in branding for your business. And if you invest in branding, then you must do it correctly. There is no substitute for a digital advertising agency that has the tools and experience to do this. The business needs to invest resources wisely and ensure that it receives the maximum return. Therefore, working with a digital media company that has the required experience is crucial for the business. Whether it’s an ECOMMERCE store doing drop shipping or an importer of bathroom faucets, Girono Digital Media is ready to take on the challenge and can provide you with all digital services in one place.
