Digital branding – the mistakes you want to avoid

The four critical mistakes in digital branding

Branding is not a lifeline – I can talk until tomorrow about the importance of business branding, and I sign every word when I claim that branding is a necessary thing for the success of the business. But there are other things you need to do for the business to be successful, and if you haven’t done them, branding can’t save the business. Think about the branding for the business like the finishes of the building; If you’ve invested in a building and it has strong foundations, branding is the building’s grand finale. But if the foundations of the building are weak and loose, no branding process will help – soon the cracks will begin to appear and the building will collapse. But if you invested in the building and it has strong and stable foundations, but you did not invest in its branding; No one will be interested in it, so branding for businesses is extremely important. Invest in the essence of the business that is behind the brand, make sure that you have all the necessary infrastructure to stand behind the brand and the marketing messages you want to convey.

Let others take care of the branding – your business is your baby and therefore you always want to be in control. But are you in real control or do you just think you know better than everyone else? Business branding processes are a job that should be given to professionals, an advertising company, a digital media company and not something you want to do yourself. Obviously, your opinion is important, but give room for the knowledge and experience of those who dedicate their careers to branding and marketing. Instead of getting too involved in the process and trying to dictate everything as you see fit, take advantage of your involvement to learn and acquire tools that will help you further down the road. If you have chosen a company with proven experience, you can trust their experience with peace of mind, they will do everything for you to succeed; Your success is their success. Branding is done with strategic thinking, in cases where there is a business owner who intervenes and insists on changing every little detail, an uneven result is obtained and in the end the business owner is not satisfied with the final result. Beyond the professional considerations, you must also be practical; It is better that you devote your energies to managing and developing the business and not to doing work that you paid someone else to do.

Be original – following on from the previous section, we would like to emphasize another point. In many cases business owners look at the competitors, which in itself is desirable and recommended, but as a result they look to copy ideas and accordingly they also interfere in the work of the branding experts. You can get inspiration from the competitors but there is no sense in copying. An advertising company builds branding for you in order to highlight your advantages and differentiate you from the competition. How will copying from competitors help achieve this goal?

Be consistent in branding – sometimes branding is changed, but branding is not something that is changed according to the direction of the wind in the morning. Branding is determined according to the general trend of the wind and according to the destination you want to reach. Branding also requires time for the audience to assimilate the marketing messages. If you change the branding every moment, you will create confusion, invest unnecessary resources and not reach any goal. If your business is faltering, it does not mean that you should rush to change the branding, there may be other problems and steps that you will need to take before you change the branding of the business.

believe in the product

And finally, you might want to treat this as another mistake, or a comment that hovers over everything – beware of advertising and marketing people who don’t believe in your product. It doesn’t matter if it’s branding for a startup or branding for a Shopify store, when you’re looking for a digital media company you have to make sure that the team standing in front of you really believes in the product or believes in your advertising budget and nothing else. We trust that you have the skill to feel it between the words that are spoken in the meeting. If the advertising people don’t believe in your product and don’t connect with it, no matter how much experience they have in the field, there is great doubt if they are the right people to do the job – it’s like a relationship with a spouse who is not interested in a relationship but is interested in money. You need an advertising company that speaks to you in the same language and that guides you in the same way. When the advertising people believe in the product, understand the need for it and see its uniqueness, they may show great creativity in finding ways to brand and market it.