When online stores first entered our lives, we looked at them skeptically, mainly because we were so used to the regular conduct where we went to physical stores and examined products through direct contact. However, technology and convenience eventually prevailed, and online stores became part of our shopping routine. Today, one can purchase everything online, and there’s an abundance of E-commerce stores both locally and globally offering products for every demand, from digital products to furniture. It’s a massive market, rolling billions of dollars every year, tempting many to enter the field and open an online store, hoping to get a small market share. To meet the demand for E-commerce stores, many offer online store setup services, sometimes at very low prices. But as large as the market is, so is the competition in the e-commerce sector. Setting up an electronic store, especially when based on ready-made templates, is not complicated. And when setup costs are low, many rush to try their luck and open an online store – which in most cases ends in failure. But it can also be different! An online store can also become a great success, but it’s not dependent on luck or chance, nor the nature of the products. The success of an E-commerce store depends on many factors that fall under branding and marketing – every first impression the store creates; every product image; every marketing text and product description; every headline and every detail on the site plays a role in branding and marketing the store. And when you understand this and know how to work correctly, that’s what makes the difference between success and failure. It’s not luck or chance – it’s a marketing strategy.